“When we think about perfume campaigns, we think about a pretty girl with a bottle. This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”

So says actress (and former dancer and, yes, that little bit of trivia will become very important very soon) Margaret Qualley of her turn in the Spike Jonze-directed short film-and-also-commercial for the company’s new fragrance Kenzo World. The latest snippet of cinematic expression from the fashion house is a short entitled “My Mutant Brain” that has been helmed by Jonze — and his stamps are all over the very funny, very energetic short — with Qualley starring as a charmingly bored young socialite who quite literally breaks free of the trappings of what looks to be a dreadfully boring event, all to dance her troubles away.

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