This is a fascinating documentary, not so much about the fashion world but about the world of glossy magazines. Even if people may think that an interest in clothes and accessories is a sign of a shallow personality, it should not be forgotten that fashion is also big business, because dealing with the upper class clientèle creates a huge turnover.
While some photographers and editors might also be interested in the creative side, others are more concerned with the money-making machine and are pretty aware of the fact that department stores and advertisers must be treated nicely.
This split between hard-edge and creative personalities is quite clear in the documentary. Anna Wintour appears to be much of the first type and Grace Coddington of the second. We follow these two women (and a lot of other staff, famous photographers and beautiful models) through the making of the September issue, trekking to Paris, London and Rome and back to New York.
Sure, there is a lot of hard work involved in the creation of beautiful images and in the selection of ethereal (sometimes plain crazy) outfits. However, one can hardly feel much empathy for Ms. Wintour, who gives the impression of being an unpleasant, self-absorbed, arrogant woman. Apparently she is just confirming all the rumors about her. In the most revealing sequence she is uttering the lines "If I get too angry I will quit this job". Indeed, one could say that throughout the documentary she makes a big effort to conceal deep seated rage. But what exactly is making her so angry is a mystery.
She gets what she wants basically at all times, both with staff who does not dare to contradict her and with designers who tremble at the sign of her disapproval. In short she looks like a despotic queen, a sort of female Henry VIII who could at any time order to have heads cut off. And yet, she is so angry
It is difficult to see what people could do to please her more, but maybe it is just not in her nature to be happy.
Different story about Grace Coddington, who is the human face of this elitist fashion world. She actually seems a nice person who really cares about beauty and elegance. The photos she styles are indeed beautiful. Too beautiful for this commercial world, indeed. In fact, most are rejected by her commander in chief and one cannot but feel sorry for so much creativity compressed within the pages of what is basically just a luxury items catalog.
