The commercial is based on the film Ein Herz und eine Krone (1953), which Audrey Hepburn starred in.
The commercial uses the song "Moon River", from the film Frühstück bei Tiffany (1961), which Audrey Hepburn sung and starred in.
Hepburn's sons, Sean Ferrer and Luca Dotti, agreed to sell her image to the company, saying their mother was a chocolate fan and would have been "proud" to be in the ad, according to CBS News.