Max the Meat Guy has officially unwrapped his own jerky brand.

MaxJerky debuted last week with four flagship flavors: Texas Barbecue beef jerky, Montréal Maple bacon burnt ends jerky, Chili Crisp chicken jerky, and New York Buffalo chicken jerky.

While the company is newly debuted, it’s the culmination of nearly a decade of work from the Meat Guy (aka Max Gleb), whose YouTube videos about all things meat have netted him 4.6 million subscribers and more than 3 billion views.

“A lot of people don’t know this, but it was because of beef jerky. That was like the original passion, and it was the spark that got me into essentially becoming the Meat Guy,” he says in a 22-minute documentary about MaxJerky’s development.

MaxJerky got its original start in 2014, in the wet markets of Beijing, where Gleb and his best friend Kyle sourced fresh ingredients with a plan to...