The release this week of the Criterion Collection’s DVD and Blu-ray of Ernst Lubitsch’s Design for Living (1933) sent me off in search of posters for the film, which led me on a virtual paper-chase that ended up with my scouring Palm Springs newspapers for articles about a nonagenarian retiree.
The one design for the film that really caught my eye was this bold, brightly colored, but somewhat crudely illustrated (it doesn’t really do Miriam Hopkins justice) poster. Tracing it back to Heritage Auctions, which sold the poster in 2008, I discovered that it was one of a batch of rare two sheets that had been saved by the original artist and passed down to his family. Two sheets, which measure 41" x 54" (the size of two regular posters) were printed in New York and designed specifically to be used for outdoor advertising in the city as well as on the subway.
The one design for the film that really caught my eye was this bold, brightly colored, but somewhat crudely illustrated (it doesn’t really do Miriam Hopkins justice) poster. Tracing it back to Heritage Auctions, which sold the poster in 2008, I discovered that it was one of a batch of rare two sheets that had been saved by the original artist and passed down to his family. Two sheets, which measure 41" x 54" (the size of two regular posters) were printed in New York and designed specifically to be used for outdoor advertising in the city as well as on the subway.
- 12/9/2011
- MUBI
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