Matthew Ball
The search is on for a new marketing director at Research in Motion following the promotion of Matthew Ball, the man behind BlackBerry’s ‘Wake Up’ teaser campaign.
The former XBox and Vodafone marketer, who has been just a year in his post as marketing director of Rim Australia, has replaced Ray Gillenwater, who stepped down as the company’s boss after just three months in charge.
Ball confirmed that the marketing director role is vacant, with no immediate candidates lined up to replace him.
In April, Ball commissioned agencies Tongue, Starcom, Amnesia Razorfish and Frank PR to come up with a campaign to position BlackBerry as a consumer product to take on the likes of iPhone and Samsung Galaxy.
The ‘Wake up’ campaign, which was initially thought to be by Samsung, involved a series of stunts including a protest outside the Apple Store in Sydney.
Gillenwater was...
The search is on for a new marketing director at Research in Motion following the promotion of Matthew Ball, the man behind BlackBerry’s ‘Wake Up’ teaser campaign.
The former XBox and Vodafone marketer, who has been just a year in his post as marketing director of Rim Australia, has replaced Ray Gillenwater, who stepped down as the company’s boss after just three months in charge.
Ball confirmed that the marketing director role is vacant, with no immediate candidates lined up to replace him.
In April, Ball commissioned agencies Tongue, Starcom, Amnesia Razorfish and Frank PR to come up with a campaign to position BlackBerry as a consumer product to take on the likes of iPhone and Samsung Galaxy.
The ‘Wake up’ campaign, which was initially thought to be by Samsung, involved a series of stunts including a protest outside the Apple Store in Sydney.
Gillenwater was...
- 7/15/2012
- by Robin Hicks
- Encore Magazine
Countdown site: Now complete
BlackBerry’s much talked about teaser campaign today moved into the reveal stage with its heavily promoted countdown website linking to a new URL called Wake Up. Be Bold.
The campaign has been backed by experiential activities in cities including Sydney and Melbourne featuring Wake Up signage and a flash mob of protesters chanting and holding up banners outside the Apple Store.
The site now features a scrolling message and voiceover telling people it’s time to “wake up and mean business”.
The message tells users:
“Wake up.
“It’s time to mean business.
“Now before you go looking for your suit and briefcase, we’re not talking about that kind of business.
“Business is no longer just a suit-wearing, cubicle-sitting, card-carrying kind of pursuit.
“These days being ‘in business’ means you’re the kind of person who takes action and makes things happen.
“You don’t just think different…...
BlackBerry’s much talked about teaser campaign today moved into the reveal stage with its heavily promoted countdown website linking to a new URL called Wake Up. Be Bold.
The campaign has been backed by experiential activities in cities including Sydney and Melbourne featuring Wake Up signage and a flash mob of protesters chanting and holding up banners outside the Apple Store.
The site now features a scrolling message and voiceover telling people it’s time to “wake up and mean business”.
The message tells users:
“Wake up.
“It’s time to mean business.
“Now before you go looking for your suit and briefcase, we’re not talking about that kind of business.
“Business is no longer just a suit-wearing, cubicle-sitting, card-carrying kind of pursuit.
“These days being ‘in business’ means you’re the kind of person who takes action and makes things happen.
“You don’t just think different…...
- 5/7/2012
- by mumbrella
- Encore Magazine
After much speculation, BlackBerry owner Research In Motion has confirmed that it is behind the ‘Wake up’ campaign, which has seen protest-style experiential activity hit Melbourne and Sydney over the past week.
'Wake up' protesters outside The Apple Store last week
The advertiser issued the following statement:
We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by Rim Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.
Yesterday, Samsung denied that it was behind the campaign, after media – including Mumbrella – predicted that the Korean electronics giant was responsible.
Wake up campaign at Bondi Ice Bergs
The ‘Wake up’ campaign is a local adaptation of BlackBerry’s ‘Be bold’ positioning in the Us, which is designed to position the brand more as...
'Wake up' protesters outside The Apple Store last week
The advertiser issued the following statement:
We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by Rim Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.
Yesterday, Samsung denied that it was behind the campaign, after media – including Mumbrella – predicted that the Korean electronics giant was responsible.
Wake up campaign at Bondi Ice Bergs
The ‘Wake up’ campaign is a local adaptation of BlackBerry’s ‘Be bold’ positioning in the Us, which is designed to position the brand more as...
- 4/30/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.