- (2000) Release of her book, "The Brand New Kid".
- (2001) Release of the book, "Katie Couric" by Sherry Beck Paprocki.
- (2004) Release of her book, "The Blue Ribbon Day".
- (2007) Release of the book "Katie: The Real Story" by Edward Klein.
- (2008) Release of the book, "Katie Couric: Groundbreaking TV Journalist" by Rachel A. Koestler-Grack.
- (April 2011) Release of her book, "The Best Advice I Ever Got: Lessons from Extraordinary Lives".
- (2013) Print ads for America's Milk Processors "Got Milk?" (milk mustache) campaign.
- (February 2015) TV commercial, "Newfangled Idea," with Katie Couric and Bryant Gumbel, including 1994 archive footage from Today (1952), for the all-electric BMW i3.
- (2021) Release of her memoir, "Going There".
- (2022) TV commercial for Cologuard at-home colon cancer screening
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