By Samarth Goyal
New Delhi, March 7 (Ians) Independent musicians in India, up until the pandemic, depended heavily on word of mouth to promote their music, and live shows played a big role. However, ever since lockdown was imposed due to Covid-19, live shows dried up, pushing musicians -- especially those who werent signed up with big music labels -- to adapt, and so they did.
Plenty of indie musicians, restricted at home, started creating music within the confines of their four walls, and the result was fantastic. 2020 was probably the biggest year in terms of independent music releases.
"India's rapidly evolving music audience is now open to discovering music outside of the Bollywood landscape. We are witnessing a sea change moment for music consumption in India. We have a new mobile-first generation of smartphone users, consuming more original music than ever before," says Indian-American rapper Raja Kumari.
If the first...
New Delhi, March 7 (Ians) Independent musicians in India, up until the pandemic, depended heavily on word of mouth to promote their music, and live shows played a big role. However, ever since lockdown was imposed due to Covid-19, live shows dried up, pushing musicians -- especially those who werent signed up with big music labels -- to adapt, and so they did.
Plenty of indie musicians, restricted at home, started creating music within the confines of their four walls, and the result was fantastic. 2020 was probably the biggest year in terms of independent music releases.
"India's rapidly evolving music audience is now open to discovering music outside of the Bollywood landscape. We are witnessing a sea change moment for music consumption in India. We have a new mobile-first generation of smartphone users, consuming more original music than ever before," says Indian-American rapper Raja Kumari.
If the first...
- 3/7/2021
- by Glamsham Bureau
- GlamSham
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