Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, the administration forces him to relocate his company to La Courneuve over... Read allFred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, the administration forces him to relocate his company to La Courneuve overnight. Fred and his team meet young Samy, who quickly proposes to teach them the rules and... Read allFred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, the administration forces him to relocate his company to La Courneuve overnight. Fred and his team meet young Samy, who quickly proposes to teach them the rules and practices to adopt in this new environment.
- Awards
- 1 win & 2 nominations total
- Arthur
- (as Grégoire Plantade)
- Sadek
- (as Nassim Si Ahmed)
Featured reviews
Too bad that except for the rush, it's all too real. I come from one of those places and from the infernal kids to the infernal, hilarious recruiting session, that's it in a nutshell.
There is a lot of romancing around what's supposed to be a scam. A bit like a white wedding full of love after some cohabitation. But it's entertaining and can be a nice change from American comedies or adaptations. (which always suck).
It's not profound at all. More like French watching the french, but low-class. Not that our "classics" De Boulevard comedies aimed to be smart. I'm not sure "Le père Noel est une ordure" (80s) or "Les Tontons Flingueurs" (70s) would make many Americans laugh either.
It's not remotely "Intouchables". Which IS based on a true story. Nor "Marly Gomont", known for a music-clip, not a movie. But it's not "La Haine" either (mid 90s movies which showed both sides of those places and that americans won't ever buy the rights to betray)
Tensions aren't nearly as bad as what some politicians and scared provincials claim it is because our model is not American. We grow up together in the suburbs. No imaginary lines not to cross "or else". Not when in truth, statistics say it's in Paris that you're the more likely to be mugged, robbed, beaten... Omar Sy is a big bad French import from those parts impossible to be scared of in reality. Unless you're scared of your own shadow. Your car or bike, however, is in great statistical peril. That is no lie.
The movie as such has able actors and many humorous moments although it does not always avoid the stereotypes it purports to fight. Some of the cast are physically very attractive and many embody characters with whom the viewer can develop empathetic feelings. Nevertheless the criminals are very stereotyped despite the effort to portray some of them in a somewhat positive manner. My point is that some elements of race and character portrayal undermine instead of promoting the humanistic and universalist message of the film. There are characters belonging to ethnic minorities and colored people which are positive role models but still the villains are Arab and not Français de souche.
Still I recommend this particular movie because it is funny, at times poignant, the acting is competent, love seems to triumph over racial differences and all people can strive for the common good despite being different. All these things can happen- at least on the big screen.
Did you know
- ConnectionsRemade as Al otro barrio (2024)
- SoundtracksLet the Music Play
Written and performed by Barry White
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Details
- Release date
- Countries of origin
- Language
- Also known as
- New Biz in the Hood!
- Filming locations
- Production companies
- See more company credits at IMDbPro
Box office
- Budget
- €8,430,000 (estimated)
- Gross worldwide
- $4,652,622
- Runtime1 hour 30 minutes
- Color
- Aspect ratio
- 2.35 : 1
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