To be very honest, this horror movie is nothing near to The Conjuring at all! It's a movie mostly about curses and witchcraft, not much of ghost, demon or paranormal activity except a few scenes of the two ghost children playing. Although it's scary, creepy and eerie but it's a very slow movie and some scenes were boring. The plot is good but it's not fresh as similar storylines have been used too often before. Makeups and lightings have been used to replace CGI but still need a lot of improvement especially on the makeup effects. As for eerie and creepy background sound effects, they have been used way too often, even when the cast were having normal conversation. I feel that the movie is too hard sell and trying too hard. The only plus points I can give are the jump scares which were very succesful in delivering BUT too many jump scares again make this whole movie meaningless as from beginning till the end it's only jump scare, jump scare, and more jump scares. Imho, jump scares are a lazy way to frighten viewers, a few jump scares are good but not throughout the entire movie!