Shinesty, a party clothing brand run by two college friends, unveils their last marketing ploy; The Shinebago mobile store. The crew descends on a Denver mall and tries to steal customers before security kicks them out.
Shinesty is launching a new line of "banana hammocks," and all the guys have to model them in public for a photo shoot. Sally the photographer struggles to corral six dudes in nut-huggers and a dozen unruly wiener dogs.
The Shinesty interns compete to become "Intern of the Summer" and win a $500 bonus and a crappy trophy. Sally's Dad comes to town to visit and winds up protecting her from a pervert.