- Stevie Budd: [Slowly] Why does it look like Mrs. Rose is following me?
- Johnny Rose: She paid extra for that.
- David Rose: Oh my god! Oh my god!
- 'Back of the Line' Guy: Hey! Back of the line bro!
- Darlene's Cousin: Hey, NO CUTTING!
- David Rose: Excuse me? This is my store! Who are you?
- Darlene's Cousin: I'm Darlene's cousin! Who the fuck are you?
- David Rose: Oh my god! That kind of language folks will not be tolerated at the Rose Apothecary. This is supposed to be a safe place. A safe place.
- [Walking over to Patrick]
- David Rose: So I just got verbally assaulted by an unsavory customer waiting in the line!
- Patrick Brewer: I've got a hand it to you, David. Who knew that you had that many friends or family members for that matter?
- David Rose: What are we going to do? I, for one, blame Gwen for this...
- Patrick Brewer: David, relax. You have nothing to worry about. just open the door.
- David Rose: Okay.
- Patrick Brewer: Softly now!
- David Rose: So, I wanted to talk to you guys about... oh.my.god!
- Johnny Rose: I know! We're still trying to find a place to hang it!
- David Rose: Did it grow? Can you cover it up with something?
- Moira Rose: I tried. The sheets don't fit.
- Johnny Rose: Can we help you son?
- David Rose: I just wanted to tell you that Patrick and I will be launching the store on Friday.
- Johnny Rose: Great news! A grand opening.
- David Rose: We're doing more of a soft launch.
- Moira Rose: I don't like the sound of that!
- David Rose: Why not? It's actually a very effective business strategy. And it's always better to go under!
- Moira Rose: Go under?
- [David says no!]
- Moira Rose: David if the business is floundering it's best to tell us now!
- David Rose: When it comes to expectations it's always best to go under rather than over!
- Johnny Rose: I don't know if that's true son. Every Rose Video Store we opened had fireworks day or night. People love pizazz.
- David Rose: Well, we're doing the opposite of that. We're inviting a select group of V.I.P.s and offering a 25% friends and family discount.
- Moira Rose: Well, that sounds meek.
- Johnny Rose: Friends getting the same discount as family? That doesn't sound right.
- David Rose: Well, that's what we're doing.
- Johnny Rose: What if your mother and I bought things at the same time? Does that mean we get a 50% discount?
- David Rose: Why would you want to spend less money in my store?
- Moira Rose: David, we are happy to support this modest little vigil you're hosting but to hand out discounts before the store is even birthed seems a tad defeatist. I hope you don't mind if I keep this information to myself?
- David Rose: I don't want you to tell anybody about it. The fewer the better.
- Moira Rose: Rarely has that been a recipe for success!
- David Rose: I'm glad I came in here.
- Moira Rose: We love you!
- Johnny Rose: Keep on preaching son!
- Johnny Rose: [Johnny and Moira walk in] Wow!
- Moira Rose: Wow!
- Johnny Rose: David did all this?
- Moira Rose: He created, in this town, something winsome. I would shop here John even without the nagging sense of obligation!
- Johnny Rose: Look at the labels on everything! Rose Apothecary!
- Moira Rose: The Rose name on another plucky young business.
- Johnny Rose: We should go and congratulate him!
- Moira Rose: We should but our son is very hard at work.