Joe Buyer is just your average Joe, but little did he know that he was about to become the last customer on earth. How did this happen? And what could this mean? Well, it's a long story on how it happened, but what it means is that all of the salespeople on the planet are now going to swarm to Joe to try and sell him their wares. Joe must survive. Joe must resist, but he'll find that the salespeople will forever insist. They must insist because Joe is The Last Customer that exists.
—Michael Bunch