- Betty Cooper: I do everything for everyone. Everything to be perfect. The perfect daughter, the perfect sister, the perfect student. Can't I do this one thing for me?
- [first lines]
- Jughead Jones: [narrating voice over] Our story is about a town, a small town, and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world; safe, decent, innocent. Get closer, though, and you start seeing the shadows underneath. The name of our town is Riverdale.
- Betty Cooper: I'm not gonna ask what you did with Veronica at Cheryl's. But I'm asking you now, right now, if you love me, Archie. Or even like me?
- Archie Andrews: Of course I love you, Betty. But I can't give you the answer you want.
- Betty Cooper: Why?
- Archie Andrews: You are so perfect. I've never been good enough for you. I'll never be good enough for you.
- Veronica Lodge: [seeing Archie in the school hall] There's the hottie we were with last night. The red-headed Ansel Elgort. Is he your boyfriend?
- Betty Cooper, Kevin Keller: No, we're just friends.
- Kevin Keller: He's straight.
- Veronica Lodge: In that case, mind putting in a word? I've tried every flavor of boy but orange.
- Cheryl Blossom: Check your sell-by-date, ladies. Faux lesbian kissing has not been taboo since 1994.
- Kevin Keller: Is it true what they say about your dad?
- Veronica Lodge: That he's the devil incarnate? I stand by my father. Does everyone here know?
- [awkward silence]
- Veronica Lodge: Wonderful! Ten minutes in and I'm already the "Blue Jasmine" of Riverdale High.
- Archie Andrews: Uh, can I sit, Jughead?
- Jughead Jones: If you want.
- Archie Andrews: What are you working on?
- Jughead Jones: My novel. It's about this summer, and Jason Blossom.
- Archie Andrews: Seventeen years old and how will he be remembered? As captain of the water polo team?
- Jughead Jones: The Aquaholics? Considering how he died, probably not.
- Archie Andrews: No what I mean is, was he doing everything he was supposed to do? Everything he wanted... I mean did he even know what that was?
- Jughead Jones: Coach Clayton was in here talking to Pop Tate. Varsity. Does that make you, what? Mr. Popular Football God now?
- Archie Andrews: No. In fact, I'm kind of terrified I lost my best friend tonight.
- Jughead Jones: If you mean Betty: whatever happened, just talk to her. You know, it'd go a long way.
- [hesitates]
- Jughead Jones: It would have gone a long way with me.
- Moose Mason: For the record, I'm not gay.
- Kevin Keller: Obviously not, Moose. You're on the football team. But if you were gay, what would you like to do?
- Moose Mason: Everything but kiss.
- Kevin Keller: I love a good closet case. So, let's start with skinny dipping and then see what happens?
- [he trips and falls]
- Moose Mason: Dude, are you okay?
- Kevin Keller: [seeing Jason's body] Oh, my god, it's Jason. He was shot.
- Jughead Jones: [voiceover narration] By morning, everyone would be talking, texting, and posting about it. We'd all be feeling it. That the world around us had changed, maybe forever. That Riverdale wasn't the same town as before. That it was a town of shadows and secrets now. On Monday, the autopsy on Jason's body would take place. And on Tuesday, halfway through fifth period, the first arrest would be made.
- Kevin Keller: Oh, my god!
- Betty Cooper: What?
- Kevin Keller: Game-changer. Archie got hot! He's got abs now. Six more reasons for you to take that ginger bull by the horns tonight.
- Alice Cooper: If he is dead, Hal, I hope in those last moments he suffered. May Jason Blossom burn in hell.
- Veronica Lodge: [after emerging from the closet with Archie] Where's Betty?
- Cheryl Blossom: She spiraled and fled. Between us, she's a lot more high-strung than she looks.
- Veronica Lodge: You shady bitch!
- Cheryl Blossom: [surveys Archie and Betty] Make sure those two turtle-doves come to my after-party. Veronica too. I'm in the mood for chaos.
- Fred Andrews: I, um... I got a call from your coach today. He's under the impression that you can't play varsity football because I'm making you work for me. Which is odd, because you made it seem like you couldn't work for me because you were playing football. So my first question is... who are you lying to? Me or your coach?
- Archie Andrews: Neither. Both. Dad... I want to study music. I want to write music.
- Fred Andrews: Football takes you to college. College takes you to business school. Business school...
- Archie Andrews: Takes me back here. To work for you in Riverdale.
- Fred Andrews: Not for me, with me. And eventually for yourself, son. The company would be yours.
- Archie Andrews: No disrespect, dad, but I don't want it.
- Fred Andrews: Three months ago, you... you did. What happened?
- Archie Andrews: I've changed. Everything's changed. This summer...
- Fred Andrews: This summer what?
- [Archie sighs, unsure what to say]
- Fred Andrews: That's it? We don't talk anymore?
- Archie Andrews: Dad.
- Fred Andrews: I would never force you to play football. I don't care if you play football. And you don't have to work with me or for me, ever again. But some advice, man to man? These decisions that you're making now, son, they have consequences. They go on to form who you are and who you'll become. Whatever you decide, be confident enough in it that you don't have to lie.
- Archie Andrews: What's up, Coach?
- Coach Clayton: [tossing him a jersey] Here.
- Archie Andrews: This is Jason's number.
- Coach Clayton: It's yours now. Usually, sophomores, they only play JV. This year, we've got an open spot in varsity. From what you've been showing us, well, I want you to fill it.
- Archie Andrews: Varsity's got longer practices. More away games.
- Coach Clayton: Yeah, bigger commitment, yep.
- Archie Andrews: Well, I need to think about it, Coach. I...
- Coach Clayton: Oh, what, you got something better to do?
- Archie Andrews: My dad's company. It's... it's our family business, and he's sort of counting on me to help out after school, on weekends...
- Coach Clayton: [watching another player] Hold up, Jackson, hold the ball.
- [focusing on Archie again]
- Coach Clayton: You know what? Why don't you, uh... why don't you sleep on it.
- Kevin Keller: Betty, you will not believe who just propositioned me in the bathroom. Give you a hint: his name may be Moose, but I'd describe a certain appendage of his as horse-like.
- Fred Andrews: Hermione Lodge. Well, my day just got a lot more interesting.
- Hermione Lodge: Hello, Fred. How are you?
- Fred Andrews: Surprised. Can I get you anything? Would you like a water?
- Hermione Lodge: A job. I saw on your website that you are looking for a seasonal hire, someone to help with the books.
- Fred Andrews: Yeah, my, um, my guy's on paternity leave.
- Hermione Lodge: You know, I think my daughter is going to school with your son. Isn't that funny? We'll have to tell them that we knew each other, that we even dated for a little while. Well, at least until I...
- Fred Andrews: Chose the rich kid.
- Hermione Lodge: And now, a reversal of fortune. How's Mary doing?
- Fred Andrews: She's in Chicago. We split up. We're civil. How about you? How are you holding up? Really?
- Hermione Lodge: I have a little money saved. I was praying that someone in Riverdale, maybe an old friend, would be willing to give me the benefit of the doubt.
- Fred Andrews: If it were up to me.
- Hermione Lodge: Isn't up to you? It's your company.
- Fred Andrews: Well, I have clients. I can't very well have Hermione Lodge, the wife of Hiram Lodge, on trial for fraud and embezzlement, balancing my books. Can I?
- Hermione Lodge: No. I suppose you can't.
- Kevin Keller: Is cheerleading still a thing?
- Cheryl Blossom: [retorts] Is being a gay best friend still a thing?
- Cheryl Blossom: It's game time at Chez Blossom, kiddies. We're going old school tonight. Seven Minutes in Heaven. Who wants to tryst in the closet of love first? My vote is A for Archie. Anyone care to second it?
- Archie Andrews: Well, actually...