- David Frost, Himself: I heard you use the expression, an Electric Church, as a ambition you had. Was this speaking metaphorically or poetically or do you really want it.
- Jimi Hendrix, Himself: Honestly, I don't know. It's just a belief I have, you know, and we do use electric guitars. Everything, you know, is electrified nowadays. So, therefore, the belief comes in through electricity to the people, whatever. That's why we play so loud. Because it doesn't actually hit through the ear drums - like most groups do nowadays. You know, they say, we're gonna play loud too because they play loud. And they've got this real shrill sound. You know, it's really hard. We're playin' for our sound to go inside the soul of the person, actually, you know. And see if they can awaken some kind of thing in their minds, you know. Because there are so many sleepin' people. You can call it that, if you want to.
- Lester Maddox, Governor of Georgia: [Outside of his restaurant] I'm not gonna integrate. I'll use axe handles. I'll use guns. I'll use paint. I'll use my fist. I'll use my customers. I'll use my employees. I'll use anything at my disposal. This property belongs to me - ! - my wife and my children. It doesn't belong to anybody else. I'll throw out a white one or a black one or a redheaded one or a bald headed one. It doesn't make any difference.
- Terry Joiner, Byron Sheriff: Woke up one morning and cars were lined up on the interstate, for miles, trying to get off in Byron. And I said, oh, my goodness, this is gonna be something else. And, it turned out to be something else.
- Jerredean McDaniel, Byron Resident: Alot of them wore, eh, would come in the store and go in the bathroom, strip down and put on next to nothing. And we had never seen anything like that. But, they were there to have a good time.
- Terry Deese, Present Byron Sheriff: We were out there practicin' little league baseball and the preacher lived right there beside the church. And he came out and called everybody to the pitcher's mound and told us we need to all go home to our families, because the hippies had taken over Vincent Valley. There was just all this fear of what was to come there. Of course, at that time I was 16 and just had my driver's license. A couple of the guys loaded up with me and we went straight to Vincent Valley to see what all the excitement was about.
- Councilman: When I was there Friday, I was separated from the other committee, I stopped a few minutes and watched a couple in the forethroughs of intercourse. Right there, on the path. The girl was smoking a cigarette the whole time.
- Steve Winwood, Himself: It was honest music. He wasn't tryin' to fool anyone. He was - it was - it was from the heart and it was what he believed.
- Alex Cooley, Promoter: Fourth of July. Jimi Hendrix. Star Spangled Banner. It knocked people's socks off.
- Thomas Doucette, Allman Brothers Band: They're shooting off fireworks. And he's playing to the fireworks. It was gorgeous man. It was unbelievable. It was beautiful. It was Jimi.
- Title Card: 4th of July, 1970. Byron, Georgia. The Atlanta Pop Festival. The Last Great U.S. Pop Festival. 500,000 People. His Largest U.S. Audience. 2 Months Later, He Was Gone Forever. The Festival Was Filmed But Never Released. Until Now. Jimi Hendrix: Electric Church.
- Steve Winwood, Himself: He was always pushing the envelope.
- Paul McCartney, Himself: He was finally coming in the front door. And, I think his stint in England, gave him the confidence. We we're all worshippin' him. How could he not have confidence?
- Paul McCartney, Himself: He was such a fine player. You know, we all played guitar. We all knew - a bit. You know and, but, he seemed to know more notes.
- Jimi Hendrix, Himself: Before the times of King, Dr. Luther King, you know, it's been a whole lot of changes, you know, and some people - after the excitement or the backwash or the change slows down, they say, yeah, that was groovy. Let's see what else can we feast upon now? You know, on other things. There's a whole lot of changes happening. But, now its time for all these changes to connect. To show that it is leading up to love, peace and harmony.
- Jimi Hendrix, Himself: I'd like for everybody to see these types of festivals. See everybody mix together. You wouldn't believe it. You really wouldn't.
- Rich Floyd, Atlanta Pop Festival Staff: You got the sense that, well, I think that this is gonna be big. And then, that Thursday and Friday it just - you knew. I mean, you knew it was gonna be crazy big.
- BJ Wade, Byron Resident: What happened locally was, word begin to get out what was going on at the Racetrack. First it was the local kids, of course, they had to go and they had to see. Then, the word got out that there were hippies - real hippies - that there were naked people runnin' around out there - that there was kind of stuff going on that we knew nothing about. The traffic became even worst, because now, intermingled with ones tryin' to get to the festival, were all the locals who had to go see what was going on.
- Jerredean McDaniel, Byron Resident: They just could not believe that such a thing happened in this sleepy little town of Byron.
- BJ Wade, Byron Resident: People were completely shocked that people were taking there clothes off, that people were doing drugs out in the open, and, of course, the music was something they had never heard before.
- Martha Pinckney, Byron Resident: If you walked in there, you about got high from the smell of it.
- Jimi Hendrix, Himself: [after performing "All Along the Watchtower"] I want to say thank you very much for the last four years. And also thank you to the girl over there with the purple underwear on.
- [Plays "Foxey Lady"]
- Jimi Hendrix, Himself: [after "Foxey Lady"] All right, everybody stand up and get up your and stand up on your feet, we'd like to do the Happy Birthday song to America. The thing they used to brainwash us to sing to. Let's all, everybody stand up and sing it together, with feeling.
- [Plays a few bars of "The Star Spangled Banner" - but quickly moves to "Purple Haze"]