Founders Matthew Glover and Jane Land look back over 10 years of Veganuary, with team members and celebrity ambassadors including Evanna Lynch, Kellie Bright, Chris Packham, Peter Egan, Benjamin Zephaniah and Jasmine Harman shining a light on how it has become the cultural phenomenon it is today. Meanwhile, food industry giants including ASDA, Burger King and BOSH. discuss how Veganuary has revolutionised the food landscape in Britain. Viewers will discover how the seed of an idea grew from a kitchen table in Yorkshire, UK and blossomed into a global calendar event - a journey with struggles, laughs and unexpected twists and turns along the way.
—Andrew Jolly