One of the first projects after Mark Goodson died was the new syndicated version of The Price is Right for Paramount Television. This project was put together by Jonathan Goodson and some others that worked in Mark Goodson Productions. Their goal was to "bring Price into the 21st Century". They felt the CBS daytime
The Price is Right (1972) looked old-fashioned and they were worried that Bob Barker was getting old and would not be able to do the show much longer. They also believed that
Wheel of Fortune (1983) was ready to sink soon in the ratings and they believed that a syndicated version of Price would take its place as the #1 syndicated show.