- Prince Charming: You never have to worry. I will always find you.
- Snow White: Do you promise?
- Prince Charming: [cut to the wedding] I do.
- Emma Swan: Just because you believe something doesn't make it true.
- Henry Mills: That's exactly what makes it true. You should know more than anyone.
- Emma Swan: Why is that?
- Henry Mills: Because you're in this book.
- Emma Swan: Oh kid, you got problems.
- Henry Mills: Yep. And you're gonna fix 'em.
- Mary Margaret Blanchard: Believing in even the possibility of a happy ending is a very powerful thing.
- Emma Swan: How's a book supposed to help?
- Mary Margaret Blanchard: What do you think stories are for? These stories, the classics... there's a reason we all know them. They're a way for us to deal with our world - a world that doesn't always make sense.
- Mary Margaret Blanchard: I gave the book to him because I wanted Henry to have the most important thing anyone can have. Hope. Believing in even the possibility of a happy ending is a very powerful thing.
- Rumplestiltskin: [referring to Snow's unborn child] Tell me - what's her name?
- Snow White: Emma. Her name is Emma.
- Ryan: [on a blind date] You, Emma, are, by far, the sexiest, friendless orphan that I have ever met.
- Emma Swan: [laughs] Okay! Your turn. No, wait, let me guess. Um, you are handsome, charming...
- Ryan: Go on.
- Emma Swan: The kind of guy who, and now stop me if I get this wrong, embezzled from your employer, got arrested, and skipped town before they were able to throw your ass in jail.
- Ryan: [nervous chuckle] What?
- Emma Swan: And the worst part of all this is your wife. Your wife loves you so much that she bailed you out. And how do you repay that loyalty? You're on a date.
- Ryan: Who are you?
- Emma Swan: The chick who put up the rest of the money.
- Ryan: You're a bail bondsman.
- Emma Swan: [stressing the gender neutrality] Bail bondsperson.
- Evil Queen: I've come to give you a gift.
- Snow White: We want nothing from you.
- Evil Queen: But you shall have it. My gift to you... is this happy... happy day. For tomorrow, my real work begins. You've made your vows, now I make mine. Soon, everything you love, everything all of you love, will be taken from you, forever. And out of your suffering will rise my victory. I shall destroy your happiness, if it is the last thing I do!
- Emma Swan: [referring to Archie Hopper] So, that's your shrink.
- Henry Mills: I'm not crazy.
- Emma Swan: Didn't say that. He just... he doesn't seem cursed to me. Maybe he's just trying to help you.
- Henry Mills: He's the one who needs help. Because he doesn't know.
- Emma Swan: That he's a fairy tale character.
- Henry Mills: None of them do. They don't remember who they are.
- Emma Swan: Convenient! All right, I'll play. Who's he supposed to be?
- Henry Mills: Jiminy Cricket.
- Emma Swan: Right, the lying thing. I thought your nose grew a little bit.
- Henry Mills: I'm not Pinocchio!
- Emma Swan: Of course you're not, because that would be ridiculous.
- [Emma is checking in at Granny's Bed & Breakfast]
- Granny: Would you like a forest view or a square view? Normally, there's an upgrade fee for the square, but as rent is due, I'll waive it.
- Emma Swan: Square is fine.
- Granny: Now, what's the name?
- Emma Swan: Swan. Emma Swan.
- Mr. Gold: [suddenly behind her] Emma! What a lovely name.
- Emma Swan: Thanks.
- Granny: [handing him the rent money] It's all here.
- Mr. Gold: Yes, yes, of course it is, dear, thank you. You enjoy your stay... Emma.
- [leaves]
- Emma Swan: Who's that?
- Ruby: Mr. Gold. He owns this place.
- Emma Swan: The inn?
- Granny: No. The town.
- Emma Swan: What's that?
- Henry Mills: I'm not sure you're ready.
- Emma Swan: Ready for some fairy tales?
- Henry Mills: They're not fairy tales. They're true. Every story in this book actually happened.
- Evil Queen: [seeing Snow White holding her fallen Prince Charming] Oh, don't worry, dear. In a few moments, you won't remember you knew him, let alone loved him.
- Snow White: Why did you do this?
- Evil Queen: Because this is my happy ending.
- [two guards approach]
- Evil Queen: The child?
- The Black Knight: Gone. It was in the wardrobe and then it was gone. It's nowhere to be found.
- Evil Queen: Where is she?
- Snow White: [smiling] She got away. You're going to lose. I know that now. Good will always win.
- Mary Margaret Blanchard: [about birds] They're loyal creatures. If you love them and they love you, they will always find you.
- Henry Mills: I want you to come home with me.
- Emma Swan: Okay, kid. I'm calling the cops.
- Henry Mills: Then I'll tell them you kidnapped me.
- Emma Swan: And they'll believe you because I'm your birthmother.
- Henry Mills: Yep.
- Doc: It's the queen. Run!
- Snow White: [grabs Prince Charming's sword] She's not a queen anymore. She's nothing more than an evil witch.
- Rumplestiltskin: The infant is our only hope. Get the child to safety. Get the child to safety and on its... 28th birthday, the child will return, the child will find you, and the final battle will begin!
- Title Card: There was an enchanted forest filled with all the classic characters we know. Or think we know. One day they found themselves in a place where all their happy endings were stolen. Our World. This is how it happened.
- Henry Mills: Are you Emma Swan?
- Emma Swan: Yeah. Who are you?
- Henry Mills: My name's Henry. I'm your son.
- Emma Swan: An evil queen sent a bunch of fairy tale characters here?
- Henry Mills: Yeah, and now they're trapped.
- Emma Swan: Frozen in time? Stuck in Storybrooke, Maine? That's what you're going with?
- Henry Mills: It's true.
- Emma Swan: Then why doesn't everybody just leave?
- Henry Mills: They can't. If they try, bad things happen.
- Regina Mills: How would you like a glass of the best apple cider you ever tasted?
- Emma Swan: Got anything stronger?
- Regina Mills: You have a job, I assume?
- Emma Swan: Erm... I keep busy, yeah.
- Regina Mills: Imagine having another one on top of it. That's being a single mom. So I push for order. Am I strict? I suppose. But I do it for his own good. I want Henry to excel in life. I don't think that makes me evil, do you?
- Regina Mills: Do you know what a closed adoption is? It's what you asked for. You have no legal right to Henry, and you're gonna be held to that. So I suggest you get in your car, and you leave this town. Because if you don't, I will destroy you, if it is the last thing I do! Goodbye, Ms. Swan.
- Prince Charming: I say we fight!
- Jiminy Cricket: Fighting is a bad idea. Giving in to one's dark side never accomplishes anything.
- Prince Charming: And how many wars has a clear conscience won?
- Henry Mills: I was hoping that when I brought you back, things would change here. That the final battle would begin.
- Emma Swan: I'm not fighting any battles, kid.
- Henry Mills: Yes, you are. You're here because it's your destiny. You're gonna bring back the happy endings.
- Emma Swan: Can you cut it with the book crap?
- Henry Mills: You don't have to be hostile. I know you like me, I can tell. You're just... pushing me away because I make you feel guilty. It's OK. I know why you gave me away. You wanted to give me my best chance.
- Emma Swan: [after a pause] How do you know that?
- Henry Mills: It's the same reason Snow White gave you away.
- Emma Swan: Listen to me, kid: I am not in any book. I'm a real person. And I'm no savior. You were right about one thing, though. I wanted you to have your best chance. But it's not with me.
- Snow White: The future is written.
- Prince Charming: No. I refuse to believe that. Good can't just lose.
- Snow White: Maybe it can.
- Prince Charming: No. No, not as long as we have each other. If you believe him about the curse, then you must believe him about our child. She *will* be the savior.
- [the curse is upon the Enchanted Forest]
- Snow White: Where are we going?
- Evil Queen: Somewhere horrible. Absolutely horrible. A place where the only happy ending will be mine.
- Rumplestiltskin: The Queen has created a powerful curse... and it's coming. Soon you'll all be in a prison, just like me, only worse. Your prison, all of our prisons, will be time. The time will stop and we will be trapped. Someplace horrible, where everything we hold dear, everything we love, will be ripped from us while we suffer for all eternity, while the Queen celebrates, victorious at last! No more happy endings.
- Snow White: What can we do?
- Rumplestiltskin: We can't do anything!
- Snow White: Who can?
- Rumplestiltskin: That little thing growing inside your belly.