- Dallas Page: In this line of work, the ability to communicate is arguably just as important as getting your hand raised and getting the win. If you don't know how to connect with the audience, you're finished. Literally. In other words, "There's the door, monkey." Now, Sting was perhaps the most enigmatic character ever to step foot in a WCW ring. Now, it's... it's hard to pinpoint exactly what makes a superstar charismatic and appealing. Take Sting. He had that "X" factor, that "it" factor. And he did it without talking. That's right, the new Sting didn't talk. And somehow, that made him even more intriguing to the audience.