Kirsten mentions watching the first season of Community with Travis. In Community, Abed makes frequent references to Cougar Town as his favorite show.
To spoof the title which no longer matches the content of the series, in the second season the producers started adding self-deprecating jokes to the show's title card. The one for this episode read Starting to own it "Cougar Town".
When Wayne (wine bar guy) says, "much, much, much, much...", drawing out the words, that is similar to the way that John C. McGinley would draw out words in Scrubs (2001). He played Dr. Perry Cox, husband of Jordan Sullivan, played by Christa Miller, who also plays Ellie, in this show.