Regarding her body exposure in the film, the heroine Tamannaah Bhatia in an interview said she reveals only as much as she is comfortable with and that with her body she can carry off sexy clothes, and besides every woman should embrace her inner sex goddess.
Allu Arjun plays a warrior for the first time.
The Malayalam version of the film collected around Rs. 67 lakhs in three days and managed to recover its distribution and promotion cost of Rs. 1.20 crores. The film was a huge box office success in Kerala.
Allu Arjun took training for his samurai role in Vietnam.