- Betty Draper: What would you do if you were me? Would you love you?
- Don Draper: I was surprised that you ever loved me.
- Don Draper: I can explain.
- Betty Draper: Oh, I know you can. You're a very, *very* gifted storyteller.
- Researcher: [Annabelle Mathis and the Sterling Cooper creatives are watching a focus group of three dog owners and a researcher through the two-way mirror] How would you describe your dog's temperament?
- Griffon Woman: [through mirror] She's picky and, ah, she's nervous sometimes, but she's very smart.
- Researcher: [through mirror] And yours?
- Mutt Man: [through mirror] He's independent, you know? He knows what he likes. He's pretty hard to fool.
- Smitty: My God, they're describing themselves.
- Don Draper: This your first group?
- Researcher: [through mirror] What if I told you your dogs were enjoying Caldecott Farms?
- Griffon Woman: [through mirror] What's it called?
- Bulldog Man: [through mirror] I wouldn't like it. Bingo, stop!
- Mutt Man: [through mirror] I've never heard of it.
- Bulldog Man: [through mirror] Well, you should. They make it out of ponies.
- Griffon Woman: [through mirror] Goodness gracious, that's this one?
- Mutt Man: [through mirror] This is the first I'm hearing of this. I wish you would've told me. When people are protesting, I'm onboard.
- Researcher: [through mirror] Well, what brand does your dog prefer?
- Bulldog Man: [through mirror] Why would you do this to us?
- Griffon Woman: [through mirror] It's inhumane!
- Bulldog Man: [through mirror] Bingo looks sick.
- Annabelle Mathis: [quietly] Turn it off.
- Researcher: [through mirror] Would you prefer beef, or...
- Don Draper: Somebody get that?
- Peggy Olson: I can't turn it off, it's actually happening!
- Don Draper: [irritably] Turn off the *sound*.
- Annabelle Mathis: Well I'll tell you what I'm telling the avenue: Best idea gets my business.
- Roger Sterling: How long do we have?
- Annabelle Mathis: I'm in town until Friday, but only the big firms are rushing.
- Roger Sterling: Well I'm not going to sit here and brag about how big I am.