The first two acts make the movie feel like a typical low-budget horror film with all the familiar Blumhouse-like tropes that include jump scares, mysticism, spiritual lore, shady romance, and scary images of long-haired ghosts.
This all changes in the last act, where the twist blows all expectations and horror stereotypes away. There is no spiritual element--all ghosts are representations of the protagonists' inner-guilt and fear over what she had experienced in the past. Also, aIl paranormal events are set up by the victims' family in order to extract the truth from our protagonist--from the surveillance bug inside the creepy doll, the the maid that would mess up the spiritual room to make it look like the demon baby did it. I would say the shocking reveals are almost on par with the final reveal from The Sixth Sense in that a second viewing of the film creates a different means to enjoy the entire movie.
The most controversial element though, is in how the protagonist is treated. She is a victim of rape but is also "narratively punished" in the end (she commits suicide) after having withheld information that could have revealed the evil men that motivated the pop star's suicide (they raped her). I would like to offer a contrarian viewpoint. I don't think the filmmakers believe she deserved to die. On the contrary, I think the film is portraying the bleak nature of falling victim to great evils, while showing how the pursuit of fame and glory lead to a dead end of sorts.
What I absolutely do hate though, is the last 5-10-minutes of the film where the protagonist's best friend becomes a social media star yet rejects an offer from a modeling agency, all so that she can "finish school". This arc is unnecessary and takes a piss on a powerful ending. Secondly, the fact that this character (who is not model-like at all) becomes a model is completely unmotivated. The overall message of this film is completely hijacked by this contrived epilogue.
This all changes in the last act, where the twist blows all expectations and horror stereotypes away. There is no spiritual element--all ghosts are representations of the protagonists' inner-guilt and fear over what she had experienced in the past. Also, aIl paranormal events are set up by the victims' family in order to extract the truth from our protagonist--from the surveillance bug inside the creepy doll, the the maid that would mess up the spiritual room to make it look like the demon baby did it. I would say the shocking reveals are almost on par with the final reveal from The Sixth Sense in that a second viewing of the film creates a different means to enjoy the entire movie.
The most controversial element though, is in how the protagonist is treated. She is a victim of rape but is also "narratively punished" in the end (she commits suicide) after having withheld information that could have revealed the evil men that motivated the pop star's suicide (they raped her). I would like to offer a contrarian viewpoint. I don't think the filmmakers believe she deserved to die. On the contrary, I think the film is portraying the bleak nature of falling victim to great evils, while showing how the pursuit of fame and glory lead to a dead end of sorts.
What I absolutely do hate though, is the last 5-10-minutes of the film where the protagonist's best friend becomes a social media star yet rejects an offer from a modeling agency, all so that she can "finish school". This arc is unnecessary and takes a piss on a powerful ending. Secondly, the fact that this character (who is not model-like at all) becomes a model is completely unmotivated. The overall message of this film is completely hijacked by this contrived epilogue.