Discovery Plus and Food Network are staking their claim to the holiday movie business.
Food Network has completed production on its first-ever scripted movie, “Candy Coated Christmas,” which won’t air on the linear cable channel but rather on Discovery Plus. The feel-good holiday movie features Ree Drummond, host of the cabler’s long-running “The Pioneer Woman.”
“Candy Coated Christmas” will mark the first original scripted movie to air on Discovery Plus. Discovery and Food Network aim to grab a slice of the holiday movie audience that has proven to be so lucrative for Hallmark Channel, Freeform, Discovery’s OWN and other cablers. Food Network and its sibling channels under the Discovery umbrella such as HGTV and Investigation Discovery already attract large female audiences, which is a good fit with the holiday movie demo.
Kathleen Finch, Discovery’s chief lifestyle brands officer, said the plan is to promote “Candy Coated...
Food Network has completed production on its first-ever scripted movie, “Candy Coated Christmas,” which won’t air on the linear cable channel but rather on Discovery Plus. The feel-good holiday movie features Ree Drummond, host of the cabler’s long-running “The Pioneer Woman.”
“Candy Coated Christmas” will mark the first original scripted movie to air on Discovery Plus. Discovery and Food Network aim to grab a slice of the holiday movie audience that has proven to be so lucrative for Hallmark Channel, Freeform, Discovery’s OWN and other cablers. Food Network and its sibling channels under the Discovery umbrella such as HGTV and Investigation Discovery already attract large female audiences, which is a good fit with the holiday movie demo.
Kathleen Finch, Discovery’s chief lifestyle brands officer, said the plan is to promote “Candy Coated...
- 8/25/2021
- by Cynthia Littleton
- Variety Film + TV
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