The earbud in the advert is labeled Whipple. This is a nod to the original series episode The Brain Center at Whipple's (1964) and appeared a lot in the first season of this series.
The police officer has a coffee cup from the Busy Bee Diner. The diner appeared repeatedly in the first season, and appears later in the second season.
The hotel where this filmed is The Fairmont Empress Hotel in Victoria, B.C. (Canada). The Empress opened on 20 January 1908, and the Châteauesque-styled building is considered one of Canada's grand railway hotels.
The "Sleepaway" ad that is shown can also been seen back in an episode in season 1 on a small TV as the camera pans by.
When Michelle walks into the street and first sees the Orb, there's a brief glimpse of a street sign that reads Maple Street, an obvious nod to the original series episode "The Monsters are Due on Maple Street".