Nobody should watch Hallmark films with massively high expectations, their Christmas output particularly. If a Hallmark fan or wanting to see as many Christmas films as possible, expectations would understandably be higher. They are very formulaic with most of them being more of the same narratively and structurally, apart from sporadic attempts at changes of pace like this film. Some are above average and more, others are average and less
2019 was a very hit and miss and generally unimpressive year for Hallmark and their Christmas output, despite some surprisingly good efforts. 'Christmas on My Mind' to me and am not sure how this opinion is going to go down managed to be one of the best from that year and actually among their best Christmas films in general. It's not a masterpiece by any stretch, then again is that expected from Hallmark, or flawless. But 'Christmas on My Mind' does show that Hallmark do have a good film in them if given a chance and that they can do something different to usual.
'Christmas on My Mind' isn't perfect. It did get a bit too weird and silly towards the end, which also felt too pat.
There are times where the dialogue could have been better. Parts are for my tastes on the cheesy and forced side. A few slow moments here and there.
However, credit is due though for breaking away from the usual basic formula that most Hallmark Christmas films follow, and not only not wasting it but not doing it half-heartedly. It is done intriguingly and charmingly. In my view, the characters weren't bland, too perfect or annoying and were better developed than most characters in Hallmark's Christmas films. Ashley Greene is endearing to watch and her conflict to me was investable. Andrew W. Walker is completely at ease with his role and brings a lot of charm and empathy to a potentially over-stiff character. Their chemistry is sweet and genuine, not cloying at all.
Furthermore, 'Christmas on My Mind' pleases visually, lovely festive locations attractively and never drably or garishly shot. The music isn't as intrusive as it tends to be with Hallmark while the direction gets the job done well. The script doesn't get too cheesy or sentimental and does have a more natural flow when it becomes more settled. The story is not too heavy while taking itself seriously and is both warm-hearted and has a light touch when necessary.
In summary, good but not great. 7/10