[Press Release] September 24, 2014 – Cognac, France – Martell Cognac has today announced the launch of a limited edition new blend in recognition of the brand’s 300th anniversary next year. In celebration of the House’s Tricentenary, Cellar Master, Benoît Fil returned to Martell’s roots to create Martell Premier Voyage; a unique new blend containing 18 eaux-de-vie from Martell’s cellars. Using Jean Martell’s original correspondence, Fil pieced together a map of Jean Martell’s key suppliers from 1735-1742, and began to retrace his footsteps 300 years on. Visiting winegrowers just as Jean Martell did generations before him, Fil sampled eaux-de-vie and met with the winegrowing families whose ancestors had originally supplied the brand’s founder. After crafting the blend and then ageing in...
- 9/24/2014
- by Pietro Filipponi
- The Daily BLAM!
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