- Elaine can't seem to figure out why her shoes are a subject of conversation. Jerry and George pitch their pilot to NBC, but the deal is nearly jinxed when George takes a peek at the cleavage of the NBC president's daughter.
- Jerry is astounded when Kramer tells him he's managed to kiss a girl Jerry dated several times but only ever got a handshake from. The woman is fascinated with Elaine's expensive shoes which drives Elaine crazy. Jerry and George meanwhile are trying to finalize the script for their new sitcom and have a meeting with Russell from NBC. Everything falls apart after Russell catches George staring at his 15 year-old daughter's cleavage. It's now up to the buxom Elaine Benes to come to their rescue.—garykmcd
- Jerry and George struggle to keep NBC interested in their show. In writing the pilot, they drop their plan to include a character based on Elaine, because they don't know how to write for a woman. (This references the fact that Elaine does not appear in the pilot episode of Seinfeld.)
Kramer tells Jerry that he encountered Gail Cunningham (Anita Barone), whom Jerry previously dated; Kramer snubbed her because she refused to kiss Jerry after three dates. Kramer says that Gail recognized him and waved at him excitedly, but he simply ignored her and walked right by her. Gail then confronts Jerry at Monk's Café over Kramer's behavior, for which he disavows responsibility. Elaine is wearing a pair of shoes from Botticelli and feels embarrassed when Gail makes a big deal over it. Gail is chef and is working at a restaurant named Pfeiffer's.
Later, George asks his therapist Dana Foley (Gina Hecht) for feedback on the script. She reveals that she didn't like it, and George throws an immature tantrum. Dana says that the script was not funny. She didn't buy the story-line either. The guy who got into an accident, didn't have insurance, and the judge ordered him to be a butler for a week to the person he smashed into. Kramer tells Jerry that he encountered Gail again and ended up kissing her when he dropped her to her apartment; Jerry is perturbed that she would willingly kiss Kramer without even going on a real date, while she never kissed him even after 3 dates. After Kramer tells Elaine that Gail talked told him about Elaine's shoes, she ends up confronting Gail at the latter's workplace, a restaurant where she is a chef. Elaine, who is coming down with the flu, sneezes on a plate of pasta Primavera that is then served to Russell Dalrymple (Bob Balaban), the NBC executive.
Jerry and George finish writing their script and give it to Russell at his home, but he suddenly takes leave of them when he becomes violently ill with the stomach flu. Russell's 15-year-old daughter Molly (Denise Richards, who was 22 at the time) has just arrived, and Russell then catches George staring at the girl's cleavage; he sends them away without providing any input on the script. Jerry receives a call from his agent that Russell has canceled the pilot.
Jerry and George decide that the best way to assuage Russell's anger would be to demonstrate the irresistibly of staring at a woman's cleavage by arranging for him to stare at Elaine's. Gail agrees to inform Jerry when Russell dines at her restaurant again, on the condition that Elaine give her the Botticelli shoes, to which Elaine agrees. The plan works; Elaine wears a low-cut dress to the restaurant and Russell stares at her cleavage; he acknowledges to Jerry and George that a man will stare at cleavage that enters his field of vision.
Jerry, George, and Elaine eat at the restaurant. Elaine has agreed to go on a date with Russell. She tries to convince Jerry and George to write her into the 'Jerry' scripts. When she suggests a scenario where the butler is distracted by her cleavage, the others decry this type of humor as "too broad" for their show.
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