This risqué entry presses the envelope of the Television Code when Sheriff Amos Tupper's night deputy cannot explain his whereabouts on the evening of the murder, and Eve Simpson won't explain hers, as the trail of suspects turns up a string of hidden secrets involving the regulars at Loretta's Beauty Salon, in the episode which introduces several recurring Cabot Cove characters.
One Tuesday morning, Mrs. Audrey Martin (Antoinette Bower) patronizes Cabot Cove's Loretta's Beauty Salon, as Loretta Speigel (Ruth Roman) also styles hair for customers Eve Simpson (Julie Adams), Phyllis Grant (Gloria DeHaven) and Ideal Molloy (Kathryn Grayson), with Coreen (Sally Klein) as Manicurist.
As Loretta completes the finishing touches for Jessica Fletcher (Angela Lansbury), Postal carrier George Tibbits (Ray Girardin) delivers the morning mail, as he also solicits customers with one-dollar tickets toward the drawing of the New Hampshire lottery, for which the result of weekly drawing would arrive in Maine via classified tabloids to circulate along with the mail around Cabot Cove.
After Loretta spends ten dollars for a strip of lottery tickets, the others exchange a round of merriment regarding the connection between the last two digits of their numbers' corresponding to their ages, such as thirty through thirty-three, except for the humorless Audrey, who exits the salon to confront husband Jonathan Martin (Rick Lenz), a night deputy, who rushes around the community to begin his day.
Doctor Seth Hazlitt (William Windom) meets Jessica outside the salon, to witness the lack of amiability between Audrey and Jonathon, Jessica commenting that being a night deputy must be a demanding job, and that Audrey must have an empty life herself, a notion which she later confirms by noticing a lack of photographs around the Martin kitchen.
Seth's office Nurse/Receptionist of twenty years, Beverly Hills (Dody Goodman), then walks by on her way into Loretta's, she and Seth exchanging a barb or two of their own, as she promises to return to work punctually.
Before Deputy Jonathan Martin exits his residence to relieve Sheriff Amos Tupper (Tom Bosley) at the station that evening, Audrey announces that she hasn't had time all day to prepare dinner, but the bottle of wine from which she sips will do fine, as Jonathan receives a telephone call from Eve Simpson, reporting that her cat has climbed a tree and will not return when she calls for her.
But when Amos, Seth and Jessica discover a body that night, Jonathan discovers himself the prime suspect, after Amos has been unable to reach his patrol car via radioing for some ninety minutes.
Amos hesitates to ask for the badge of his dependable deputy, but suggests this advisable while he and Jessica investigate the murder committed with Jonathan's off-duty pistol, they then turning their attention to the denizens of Loretta's Beauty Salon, some of whom are able to alibi one another, and some of whom are not.
But what Jessica discovers is that, according to Jonathan's log reports, Eve's cat has been climbing that tree every Tuesday evening at the same time for a very long period of time, and that Ideal hears a prowler outside every Monday evening, and that Phyllis encounters difficulties every Wednesday evening, and as for Beverly....
Well, before they catch Jonathan with Coreen in a skimpy outfit, and without her eyeglasses, let's just say that Seth is taken aghast when Amos informs him about his young deputy and several of the town's upstanding citizens, including Seth's Assistant, as Amos tells Seth, "If It's Thursday, It Must Be Beverly."
This episode marks the first of two "MSW" guest roles for Rick Lenz, the third of three for Ray Girardin, the first of three for Ruth Roman's Loretta, Kathryn Grayson's Ideal, Gloria DeHaven's Phyllis, and Sally Klein's Coreen, and the and the first of ten for Julie Adams's Eve Simpson, the most appearances by a "MSW" guest actress.
Ruth Roman, acting in film and on television since 1943, and Dody Goodman, acting since 1955, have unfortunately since passed.
The episode title parodies the 1969 United Artists road Comedy "If It's Tuesday, This Must Be Belgium," which has been, in this year, 1987, followed by the made-for-television film "If It's Tuesday, It Still Must Be Belgium." The original stars Suzanne Pleshette and Ian McShane, and several performers who go on to guest in various "MSW" episodes, including Mildred Natwick, Michael Constantine, Norman Fell, Murray Hamilton, Marty Ingels and Robert Vaughn.
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