"Daria" Fizz Ed (TV Episode 2001) Poster

(TV Series)

(2001)

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9/10
This review is brought to you by 'Ultra Cola™'
Tweekums17 January 2013
Warning: Spoilers
As this episode opens Lawndale High is having financial problems; there is no money for books, the art department can't afford more red paint and the map in the history classroom is years out of date... Ms Li isn't too concerned though; not until the football team can't afford new equipment that is. She then gets in an expert who suggests installing more soda machines and getting an exclusive contract with one of the soda companies... in exchange for selling no other brands and putting up a few posters the company will give the school everything it needs. Daria seems to be the only person who sees this as a bad move; they think a few adverts are a small price to pay for all the benefits the contract brings in. Soon the company is complaining about the low sales and says Ms Li must do more to promote the product; soon everything in the school bears the Ultra Cola brand; even the cheerleaders are dressed like cans of cola! Inevitable drinking vast amounts of cola takes its effect... not least on Ms Li!.

This episode gets season five off to a flying start; the way the soda sponsorship deal was taken to such an extreme may not have been realistic but it was very funny and provided a comment on the idea of allowing companies to put branded sponsorship into schools. Most of the laughs were provided by the teachers; most notably Ms. Li and Mr DeMartino, both of whom had laugh out loud moments. If you are a fan of the series this is definitely not an episode to miss.
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9/10
Fizzle out
rgxdzrybr21 April 2024
Warning: Spoilers
Lawndale High can't afford basic school supplies but naturally Ms. Li doesn't care until it affects the football team and their need for new equipment. Never mind they are running out of basics in art and history.

Ms. Li signs a deal for a corporate sponsorship cola to be specific that will supply numerous soda machines in the school.

No one but Daria is bothered by this initially not even Jane or Jodie but ultimately Daria is proven right. This episode also highlights the conflicting ways of Daria. On one hand she expresses her opposition but doesn't want to get involved. This is brought up in different ways by Helen ( gently) and Jodie and the scholars superintendent ( not so gently) .

Finally so much soda affects the football team and Ms Li and the superintendent sees it all for himself.

The cola sponsorship remains but considerably less obvious- except on the roof!

One thing that is slowly coming out is Daria doesn't like feeling like an outsider or outcast as much as she seemed to early on.
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10/10
Ultra Cola out-fizzes Lawndale
safenoe20 October 2016
Warning: Spoilers
Fizz Ed works on so many levels. Fizz Ed is the 1st episode of the 5th season of Daria, and it is a wake-up call on soft drink/soda sponsorship in public schools, and the integrity on the line. Lawndale's principal, Ms Li, is desperate to seek sponsorship by any means possible, and the soft drink industry comes to the apparent rescue, much to the concern of Daria.

Daria raises alarm bells but isn't taken seriously. The champion football team overdrinks Ultra Cola thanks to the encouragement of Ms Li, hoping it will increase revenue for Lawndale High. Things get out of control at the final, and Ms Li really loses her composure big time.

There are lessons in this episode about corporate sponsorship, and in some ways it seems quaint now, but definitely prescient at the time.
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10/10
One of the best in the series...
planktonrules11 March 2011
Warning: Spoilers
While this is not my favorite episode of "Daria" (that would be the paintball episode), it is among my very favorites and one not to be missed.

In the opening scenes, you see the teachers' frustrations with the school's budget and out of date or non-existent supplies. Ms. Li, ever the evil principal, decides to take care of this shortfall by making a mephistophilian deal with Buzz Cola. In other words, for the rights to inundate students with ads for the cola and exclusive rights for the school's machines, the company promises to cut them in for a piece of the profits. However, it's soon apparent that the best interests of the school are irrelevant and the school uses the kids as shills for this product.

Seeing the students and especially Ms. Li as they get looped on this crappy product is THE reason to watch this (it's hilarious to say the least), but the episode's message concerning the way marketing is used and abused on kids make this a very educational show.
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