Sou Feia Mas Tô na Moda (2005) Poster

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3/10
Precarious, amateurish, poorly researched documentary barely scratches the surface of the "Carioca funk" phenomenon
debblyst25 January 2006
"Carioca funk" ("carioca" means someone or something from Rio de Janeiro, Brazil) has been on the map of every favela (slum) in Rio -- there are over 600 of them, mind you -- for at least 20 years. Every weekend, at least 1 million young boys and girls from Rio's favelas go to "funk parties", the only night-time entertainment they can afford. In recent years, the "Carioca funk" has spread over major cities in Brazil and is now a hit with middle-class youths (who dig its overtly sexual choreography and "double-entendre"/hardcore lyrics), and has been granted media "visibility". Always hammered by musical critics and cultural intelligentsia (with the exception of anthropologist Hermano Vianna, who prophetically foresaw it as a powerful and lasting cultural and social phenomenon), it now starts to generate big $$$ in Brazil and attract the international DJ-jet-set for its "exotic, sex-liberating" beat, forcing the media to re-phrase its discourse (as it happened in the U.S. with rap and hip-hop). The documentary "Sou Feia Mas Tô na Moda" ("Ugly but Trendy") tries to cover this ground, but is a MAJOR disappointment with its amateurish, superficial, bland treatment of a fascinating, highly controversial subject.

"Carioca funk" is only remotely linked to U.S. black funk music of the 1970s. It's rather a very simple, home-studio-made collage of musical elements that include a syncopated electronic bass groove (the so-called "Miami bass"), an electronic drums looped beat, some bombastic keyboard effects, no harmonic instruments (sometimes there's a sort of pop acoustic guitar), a shred of melodic line (often sung off key), and -- since recently -- a hypnotic beat of drums used in Candomblé (Brazilian-African religion) rites: the "tamborzão". The extremely vital Carioca funk lyrics were, at first (in the 1980s and 1990s), "the voice of the favelas", a social statement of the destitute, semi- literate, Government-forgotten but very creative people who live in the slums and put into music their impressions of reality, denouncing the omnipresent violence of both the police and the drug traffickers, poverty, racism, unemployment, etc.

However, in recent years -- in the (ephemerally?) successful attempt to go "mainstream" and stop the "destitute rant" -- the "social" lyrics gave way completely to sexually soft/hardcore, bitchy or macho themes. Some are downright explicit, nicknamed "proibidões", which are naturally download hits on the internet. Squeaky-voiced girls talk candidly about oral or anal sex calling themselves bitches ("cachorras"). Teenage boys brag (as usual) about their sexual feats. It's not unlike gangsta rappers in its genesis, themes, sense of humor, poor grammar, marked separation of male/female roles and sexy dance appeal with incredibly athletic butt-bouncing. But unlike their millionaire U.S. "bros", the Brazilian "funk stars" are still downright poor and live in the favelas -- with very few exceptions, like the unbelievably crass singer Tati Quebra-Barraco (who wrote the song that originated the film's title). Now in her late 20s, a mother at 13, nicknamed the "funk Cinderella", she's undergone several cosmetic and liposuction surgeries, commands five-figure fees per gig and lives in a high-class condo in São Paulo (for how long, one wonders...).

We also meet the "king" of funk, DJ Marlboro, the music producer/radio host/impresario/record-label owner/mogul of a "funk party empire" who, FYI, is not from a favela background. He's now landing big on the international nightclub circuit from London to Ibiza. We see him in a limo in Paris, babbling some B.S. about the "artistic and social value" of funk, while the real "root funkeiros" (MCs, DJs, singers, composers) walk through the shabby alleys of Cidade de Deus and get something like US$ 150 a gig (the de rigueur funk dancers who cheer up the gigs for thousands of people get paid some US$ 25/gig!! -- I've known a few of them personally, they told me that). It's the same old story: managers, agents, producers, record companies, radio stations, media corporations and night-club owners stuff their pockets, while the boys and girls who actually create "carioca funk" eat the dust.

It's very symptomatic that the funk cultural phenomenon -- always associated with the poorest social stratum in urban Brazil -- should get this poor, dismissing, shallow film treatment; watch "2 Filhos de Francisco" (2005) about "sertanejo" music, with its million-dollar budget about multi-million dollar stars Zezé DiCamargo&Luciano and see the difference. No one was asking for a big budget or "chic" visuals here, of course (that would be a paradox): but it's SO lame it's really offensive.

"Sou Feia..." has TWO good scenes: the animated opening credits by Alan Sieber and the first sequence showing an a-Capella rhyming improvisation of "funkeiros" from Cidade de Deus (yes, the same "City of God" of Fernando Meirelles's famous film). They mix the century-long tradition of the Partido-Alto (samba improvisation in rhymes) with the carioca funk beat, wearing their over-sized clothes, fake (pirate) Nike sneakers and NBA caps. Unfortunately, from this scene on it's downhill: the interviews are poor, the editing lacks rhythm, film has one of the worst sound mixes EVER, so you won't get half of the lyrics (foreign audiences will perhaps fare better with subtitles). The...er... "cinematography" ...well, home-videos seem like Spielberg compared to this.

My vote: 3 stars out of 10; the two extra stars are for MCs Doca & Cidinho seminal, great lyrics for "O Rap da Felicidade" (proving how socially and politically aware the funk message once WAS) and for funk composer Deise Tigrona's undeniable charisma and sense of humor.
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10/10
Denise Garcia returns from the Rio slums and brings back the marvels of a music in the making
palombini15 March 2007
Denise Garcia's initial motivation behind "I'm Ugly But Trendy" was music. In the southern capital where she lived till 2000, Ms Garcia had experienced music as bringing together people from different backgrounds. Moving to Rio that year she realized that despite talk about social and racial miscegenation in samba, things no longer worked that way in the cultural capital of the nation, if they ever did. That was the time when such poor and more often than not black girls as MCs Vanessinha Pikatchu and Tati Quebra-Barraco were emerging from the slums; Tati, whose epithet may be translated as the Do-It Girl, saying that "I spent three months not doing it, I'm ugly but I'm trendy, I'm now able to pay the hotel for men, And that's what matters."

The immediate reaction Vanessinha and Tati faced from the media was outright rejection. "The feeling I got then was that those girls weren't supposed to use their knowledge, their experiences in the music they made, which means they weren't supposed to express themselves." Her feelings of empathy turned into complicity, Ms Garcia decided to make a movie. She phoned the Do-It Girl, called on for an interview and spent one year in and out of the slums, going to funk dances all over Rio.

Dwellers of Brazilian slums are not unused to the foreign gaze, ever searching for glimpses into a harsh reality that, since the samba is samba, parades itself as a wellspring of Brazilian authenticity. See for instance Aracy Côrtes's 1932 recording of "There's a French Lady in the Slum", entirely sung in pidgin French. And although historians of Brazilian popular music would be hard pressed to find one single samba dealing with the visit of a beach front dweller to the hills on whose slopes most of the slums rest, accounts of the problematic descent of the slum dweller into the beach front are not uncommon.

How have the people of City of God reacted to Ms Garcia's visits? "Since the beginning I was welcome, probably because I was one of the first women they saw that could speak Portuguese, was interested in them and was Brazilian like them." No one ever hinted that she should request drug dealers' permission and Ms Garcia sensed that she was allowed to do her job as long as she was honest to the people involved and herself.

Ms Garcia sees Rio funk as the local avatar of the punk spirit. The roughness of punk is certainly a trait of Rio funk. Much to the filmmaker's regret, however, it is also a trait of her movie: Ms Garcia strove to get funding from local companies. Their replies were invariably the same: "we do not wish to see our name associated with funk dances." "I'm Ugly But Trendy" was made with no money at all. So much the better: just like the subjects it portrays, the film bears the scars of undeserved poverty.

So far as one can judge from the documentary results, in the slum, honesty is the best policy. The level of empathy between Ms Garcia and the dwellers whose everyday life she records is amazing. As a result the viewer is brought into intimate contact with people whose trust he or she might only be able to conquer after much labour if at all. Returning from excursions to fields into which few of us would venture, Ms Garcia brings back the marvel of a music in the making. And we hear Rio funk as it has never been heard before. MC G3 opens the film singing unaccompanied against the silent backdrop of a massive wall of loudspeakers, thus connecting the sound crews of Rio to the Bronx block parties of the seventies and the Jamaican sound systems of the sixties in a refreshingly colloquial way. A vocal improvisation to the accompaniment of hand claps by a group of friends connects Rio funk to the most orthodox Brazilian traditions while establishing a link between these traditions and the sounds of The Last Poets. Ms Garcia is every musical ethnographer's object of desire!

While filming, Ms Garcia was unsure what the end product of her efforts would be. Anyway, the funk acts she was working with remained collaborative and open. She believes it was only on watching the film at the classy Odeon cinema in Rio that they realized what she was up to. "In my film there is no sociologist or anthropologist to explain the funk people's words; they talk by themselves." In her view, their reaction to the Rio première testified to her success: "they were happy and loud during the whole session".

But is "I'm Ugly But Trendy" really a film where the funk people speak by themselves? Of course not! If this were true Ms Garcia would not be a movie director. The reality she presents is a highly contrived one. Rather than a film about funk, "I'm Ugly But Trendy" is a film à thèse, a film about sexual explicitness as a means to women's empowerment.

The world of Rio funk moves fast and leaves few footprints behind. If on the dance floor all human beings shine with the transcendental beauty of their trance of joy, in 2007 the sight of women who do not even remotely conform to accepted ideals of feminine beauty taking to the stage to shout their readiness to engage in the most outrageously wild forms of sexual intercourse has all but vanished. Ms Garcia documentary remains a tribute to this possibility. I have watched it countless times. I have watched countless times youngsters watch it. The memory of their faces remains as vivid as the memory of the film's finest moments: alert, their bodies projecting from their sits, their eyes wide open, their faces smiling in wonder at a culture that all but a few seem intent on keeping away from them.
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