First limited sneak public previews (Directors rough cut) of this documentary feature in a major cinema (Rialto) sold out within 24 hours in early Feb 2005 in its country of origin. Proceeds were donated by the Director and Rialto Cinemas to the relief appeal following the Asian tsunami of 26 December 2004. The film was then had a limited platform release in 2007 in USA and Canada with continued cinema releases in 2008-2010
Ranked number 8 of most watched film in the world's largest online film festival Culture Unplugged out of 500 films