While John Frankenheimer and Ang Lee made films whose primary purpose is to show off the new line of BMW cars, Wong Kar Wai's FOLLOW is the first to actually try to make a genuine piece of art where the cars plays a secondary purpose. A driver (Clive Owen) is hired to keep surveillance on a movie star's wife, and begins to find himself emotionally involved.
OK, the plot is standard film noir material, but it is Wong Kar-Wai's elliptical visual style juxtaposed with melancholy music that creates an unforgettable mood piece that rejuvenates noir cliches. A perfect example is when Clive Owen looks into the wife's face and suddenly realize why she's attempting to leave her husband. It's just a simple understated shot that would be absolutely beautiful until you realize what the camera is focusing on.
This is a short film that a viewer would wish to be a full-length feature to stay in the sad stylish world that it has created. Now how many car commercials can claim that?