For Beauty's Sake (1941) Poster

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6/10
Before Johnny B Goode, there was Jonny B Sweet
abchulett30 March 2011
This rarely-seen comedy/mystery has recently turned up on a DVD from oldietv dot com, and I had just recently bought the poster online so felt compelled to pick up the DVD. As expected it's not exactly a Great Film, but is not at all disappointing within those expectations.

The remarkably wooden Ted North plays a cloistered stargazer who inherits his aunt's thriving beauty salon. Ditzy Marjorie Weaver meets him, becomes wildly infatuated, and pulls some strings behind his back to hire unscrupulous publicist Ned Sparks (as Jonathan B. Sweet) to ensure the shop becomes even more successful. As it turns out, not only hairstyles and makeovers are en vogue at the salon, and thereby hangs the tale, though it's rather clumsily told, befitting a rushed low-budget production.

Ned is in fine form, turning this completely B picture into something watchable, but he's not alone. The discovery for me is that his scene stealing is matched by that of Joan Davis, previously known to me only for her equally hilarious turn in 1938's John Barrymore comedy "Hold That Co-Ed," coincidentally also featuring Ms. Weaver.

The DVD cost me $15 plus shipping, but the scene of an oversedated Ned in drag (yes, you read that right) is by itself worth the cost of admission. Absolutely a must-see for fans of the original Squidward, of whom the animated version is of course a mere pale imitation.
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6/10
Clever mixture of comedy, mystery, romance and corporate intrigue.
mark.waltz13 November 2017
Warning: Spoilers
The usually sour Ned Sparks becomes Sweet (in name only) in this interesting B entry from 20th Century Fox. He's the manager of a beauty manufacturer, out to aide new owner Ted North, an astrology professor who disliked his aunt, who left him the company in her will. No sooner has he taken over then he's involved in scandal, thanks to the suicide of a client and a lawsuit over allegedly scarring makeup. North must use his smarts to figure out what's going on with the help of bumbling receptionist Joan Davis, the ever acerbic Sparks and flirtatious Marjorie Weaver. He faces various challenges thanks to the presence of a furious cousin Lenita Lane and a lurking employee (Lotus Long). This moved perhaps a bit too quickly for its own good, but there is never a dull moment.

If you ever wondered what stuffy Marx Brother's foil Margaret Dumont looked like with her hair down, look no further than this film. It's a definite fright wig as she throws a tantrum then looks on in awe as North berates her. The comic elements of the film soon disappear as the mystery takes over, although the laugh quotient grows every time that Davis and Sparks are on screen. In fact, Davis gets to hum a bit of "The Blue Danube Waltz" that she comically danced with Lou Costello in the same year's "Hold That Ghost". This is the same type of corporate intrigue here that would later dominate the primetime soaps and still dominates the few daytime soaps left. It's cleverly written, but I wouldn't have minded a bit more detail and an additional 10-15 minutes.
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9/10
You CAN'T go wrong with Marjorie Weaver.
rlymzv7 February 2021
The adorable Marjorie Weaver is in this humorous story about the beauty business. I was happy to purchase this DVD and pleased to discover the quality was pretty good. Probably made in someone's basement, but I'm happy to get this funny movie. Actually, it's a combination, comedy, and who-done-it.

The young Marjorie Weaver is her beautiful self with her adorable Kentucky accent that makes men melt. She falls in love with an astronomy professor who has inherited a very high end beauty shop. The movie also features Ned Sparks who plays an unscrupulous publicity expert.

I'm very happy to have this terrific movie in my 3000 DVD/Blu-ray collection.
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