One of the biggest brands on YouTube is planning a significant expansion, and has locked up a massive investment to do it.
Dude Perfect, perhaps best known for their elaborate trick shot videos on YouTube and other video platforms, have secured a nine-figure investment from Highmount Capital in a play to build out their business in new areas and to expand their core programming.
Terms of the deal were not disclosed, though a source pegged the value of the investment at greater than $100 million, a huge number for a brand originally built on YouTube.
“We’ve had a lot of dreams and big visions that we haven’t yet been able to tackle with the size team that we have, or the amount of capital that we’ve had so far, and so this was something that we’ve been looking into for the past year, and we were really excited when Highmount came along,...
Dude Perfect, perhaps best known for their elaborate trick shot videos on YouTube and other video platforms, have secured a nine-figure investment from Highmount Capital in a play to build out their business in new areas and to expand their core programming.
Terms of the deal were not disclosed, though a source pegged the value of the investment at greater than $100 million, a huge number for a brand originally built on YouTube.
“We’ve had a lot of dreams and big visions that we haven’t yet been able to tackle with the size team that we have, or the amount of capital that we’ve had so far, and so this was something that we’ve been looking into for the past year, and we were really excited when Highmount came along,...
- 4/9/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
The Gospel Stats Weekly Brand Report is rolling on! As October turned into November, creators rolled up the view counts on sponsored videos.
In the YouTube community, creator products remain a hot trend among brand sponsors. Here are some of examples of that strategy:
#1 I Built 100 Wells in Africa
Channel: MrBeast
Brand: Beast Philanthropy
MrBeast‘s recent visit to Africa turned out to be a contentious stay.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
The Gospel Stats Weekly Brand Report is rolling on! As October turned into November, creators rolled up the view counts on sponsored videos.
In the YouTube community, creator products remain a hot trend among brand sponsors. Here are some of examples of that strategy:
#1 I Built 100 Wells in Africa
Channel: MrBeast
Brand: Beast Philanthropy
MrBeast‘s recent visit to Africa turned out to be a contentious stay.
- 11/14/2023
- by Sam Gutelle
- Tubefilter.com
The trick-shot artists will be back with their particular flavor of alternate ‘Tnf’ stream for the Dolphins-Jets game on Black Friday.
The amazing stunts, tricks, and physics-defying spectacles from Dude Perfect are returning to “Thursday Night Football.” Dude Perfect first partnered with “Tnf” in 2022, serving as one of several alternate broadcasts for the first season of Prime Video holding the exclusive national broadcasting rights to Thursday NFL games.
“Tnf with Dude Perfect” returns for the first-ever Black Friday game on Nov. 24 between the Miami Dolphins and New York Jets. The broadcast will return the next week for the Dallas Cowboys-Seattle Seahawks showdown on Thursday, Nov. 30. Amazon has unveiled fantastic new features for “Tnf” streams this season, including the integration of artificial intelligence to show trends and predictions for plays before they happen. 30-Day Free Trial $8.99+ / month amazon.com When Will Dude Perfect Return to ‘Tnf’?
The Dude Perfect alternate broadcast of “Thursday Night Football,...
The amazing stunts, tricks, and physics-defying spectacles from Dude Perfect are returning to “Thursday Night Football.” Dude Perfect first partnered with “Tnf” in 2022, serving as one of several alternate broadcasts for the first season of Prime Video holding the exclusive national broadcasting rights to Thursday NFL games.
“Tnf with Dude Perfect” returns for the first-ever Black Friday game on Nov. 24 between the Miami Dolphins and New York Jets. The broadcast will return the next week for the Dallas Cowboys-Seattle Seahawks showdown on Thursday, Nov. 30. Amazon has unveiled fantastic new features for “Tnf” streams this season, including the integration of artificial intelligence to show trends and predictions for plays before they happen. 30-Day Free Trial $8.99+ / month amazon.com When Will Dude Perfect Return to ‘Tnf’?
The Dude Perfect alternate broadcast of “Thursday Night Football,...
- 10/26/2023
- by David Satin
- The Streamable
Dude Perfect is the latest creator group to grab a stake in English soccer. The Texas-based collective known for improbable trick shorts and sports-themed comedy has become a minority owner of Premier League club Burnley F.C.
The partnership between Dude Perfect and Burnley began earlier this year, when the YouTube stars signed on as official shirt sponsors for Burnley’s junior and academy teams. As the Lancashire-based club prepared to open the 2023-24 Prem season against reigning league champions Manchester City, Dude Perfect donned claret-and-blue outfits and took their support to the next level. By investing in Burnley, they are following in the footsteps of former NFL star J.J. Watt, who also owns a minority stake in the club.
Burnley is returning to the Premier League this season after spending one year in the second-tier Championship. By teaming up with Dude Perfect, who reach nearly 60 million subscribers on their namesake YouTube channel,...
The partnership between Dude Perfect and Burnley began earlier this year, when the YouTube stars signed on as official shirt sponsors for Burnley’s junior and academy teams. As the Lancashire-based club prepared to open the 2023-24 Prem season against reigning league champions Manchester City, Dude Perfect donned claret-and-blue outfits and took their support to the next level. By investing in Burnley, they are following in the footsteps of former NFL star J.J. Watt, who also owns a minority stake in the club.
Burnley is returning to the Premier League this season after spending one year in the second-tier Championship. By teaming up with Dude Perfect, who reach nearly 60 million subscribers on their namesake YouTube channel,...
- 8/11/2023
- by Sam Gutelle
- Tubefilter.com
YouTube, as part of promoting subscriptions to the newly secured NFL Sunday Ticket games package, is flying more than a dozen top creators to Kansas City, Mo., for the 2023 NFL Draft – including popular trick-shot specialists Dude Perfect.
Dude Perfect, the five-member comedy and sports group with more than 59 million YouTube subscribers, and Ryan Trahan (12.3 million subscribers) are slated to appear on stage at the NFL Draft to announce some of the picks in this year’s draft. The 2023 NFL Draft, to be held April 27-29 at Union Station Kansas City, will be broadcast on ESPN, ABC and NFL Network.
All told, the YouTube creators tapped to attend the NFL Draft have a combined reach of more 145 million subscribers, according to the video platform. In addition to the Dude Perfect crew and Trahan, YouTube creators scheduled to be on-site in Kc this week at the 2023 NFL Draft include: NichLmao (23.6 million subscribers...
Dude Perfect, the five-member comedy and sports group with more than 59 million YouTube subscribers, and Ryan Trahan (12.3 million subscribers) are slated to appear on stage at the NFL Draft to announce some of the picks in this year’s draft. The 2023 NFL Draft, to be held April 27-29 at Union Station Kansas City, will be broadcast on ESPN, ABC and NFL Network.
All told, the YouTube creators tapped to attend the NFL Draft have a combined reach of more 145 million subscribers, according to the video platform. In addition to the Dude Perfect crew and Trahan, YouTube creators scheduled to be on-site in Kc this week at the 2023 NFL Draft include: NichLmao (23.6 million subscribers...
- 4/26/2023
- by Todd Spangler
- Variety Film + TV
If you’re into trick shots, sports, and common stereotypes, an upcoming cruise may have everything you’re looking for. Dude Perfect, the Texas-based fivesome that has turned its brand of sports entertainment into one of the most-watched channels on YouTube, will host a three-day Caribbean adventure called Cruise Perfect.
The branded cruise is being launched in partnership with Sixthman, a live events company that produces “festivals on sand and at sea.” The Dude Perfect crew will set sail from Miami on January 20, 2023 aboard the Norwegian Pearl cruise ship. They’ll be joined by their fans, who will take in a weekend full of themed activities. There will be a Dude Perfect live show, a Q&a session, and plenty of photo opportunities. Travelers can also expect more typical cruise activities, such as a shore excursion to the Bahamian capital of Nassau.
Beyond the show, cruise attendees will have plenty...
The branded cruise is being launched in partnership with Sixthman, a live events company that produces “festivals on sand and at sea.” The Dude Perfect crew will set sail from Miami on January 20, 2023 aboard the Norwegian Pearl cruise ship. They’ll be joined by their fans, who will take in a weekend full of themed activities. There will be a Dude Perfect live show, a Q&a session, and plenty of photo opportunities. Travelers can also expect more typical cruise activities, such as a shore excursion to the Bahamian capital of Nassau.
Beyond the show, cruise attendees will have plenty...
- 9/9/2022
- by Sam Gutelle
- Tubefilter.com
With their trick shots, group challenges, and "stereotype" videos, Dude Perfect has become the most prominent group of sports content producers in YouTube history. Now, after attracting more than 58 million subscribers and collecting 14.7 billion views on the world's top video site, the Texas-based fivesome is coming to Amazon. When the tech giant begins exclusively streaming the NFL's Thursday Night Football slate this season, it will offer viewers an alternate broadcast hosted by the Dude Perfect guys.
The primary Tnf stream will be hosted by announcing icon Al Michaels. Though Michaels is a legend, he's not exactly the first person you think of when you imagine someone with youth appeal. Dude Perfect will help Amazon reach a new generation of NFL fans by putting their spin on football coverage. In between plays, the YouTube vets will attempt some tricks shots (of course) and will aim for world records, according to The Hollywood Reporter.
The primary Tnf stream will be hosted by announcing icon Al Michaels. Though Michaels is a legend, he's not exactly the first person you think of when you imagine someone with youth appeal. Dude Perfect will help Amazon reach a new generation of NFL fans by putting their spin on football coverage. In between plays, the YouTube vets will attempt some tricks shots (of course) and will aim for world records, according to The Hollywood Reporter.
- 8/1/2022
- by Sam Gutelle
- Tubefilter.com
Click here to read the full article.
The NFL broadcasting field is about to get a lot more crowded. And loud.
Following the success of ESPN’s Peyton and Eli Manning-led “Manningcast” and Paramount’s Nickelodeon-themed NFL playoff game (and its own experience developing alternate audio feeds for NFL games), Amazon is planning a major push into alternative broadcast streams for the upcoming season of Thursday Night Football.
The tech giant said Monday that the hosts of Dude Perfect, the popular YouTube and social media trick shot personalities, will host an alternate stream this season.
Unlike previous seasons of Tnf, which saw Amazon encourage alternate audio tracks (hosts included Andrea Kremer and Hannah Storm, former NFL scouts, and a variety of Twitch streamers), the Dude Perfect feed will include video of the guys doing challenges and attempting world record tricks in between plays, joined by special guests. The...
The NFL broadcasting field is about to get a lot more crowded. And loud.
Following the success of ESPN’s Peyton and Eli Manning-led “Manningcast” and Paramount’s Nickelodeon-themed NFL playoff game (and its own experience developing alternate audio feeds for NFL games), Amazon is planning a major push into alternative broadcast streams for the upcoming season of Thursday Night Football.
The tech giant said Monday that the hosts of Dude Perfect, the popular YouTube and social media trick shot personalities, will host an alternate stream this season.
Unlike previous seasons of Tnf, which saw Amazon encourage alternate audio tracks (hosts included Andrea Kremer and Hannah Storm, former NFL scouts, and a variety of Twitch streamers), the Dude Perfect feed will include video of the guys doing challenges and attempting world record tricks in between plays, joined by special guests. The...
- 8/1/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
This Saturday, some of the world’s best athletes and biggest stars will join host Anthony Mackie for the 2021 Espys.
On Thursday, ESPN announced this year’s scheduled presenters, including GMA host Robin Roberts; musicians Kane Brown and DaBaby; social media stars Charli and Dixie D’Amelio as well as Dude Perfect; actors Alexandra Daddario, Taye Diggs, Nina Dobrev, Tracy Morgan, Zachary Levi and Iliza Shlesinger; comedians Desus Nice and The Kid Mero; and athletes such as Rob Gronkowski, Sabrina Ionescu, Chloe Kim, Joe Namath, Julius Randle, Mikaela Shiffrin, Kurt Warner and Retired Unc Basketball Coach Roy Williams.
Previously announced honorees scheduled to attend include: Chris Nikic, who is getting Jimmy V Award for Perseverance and Maya Moore, who will receive the Arthur Ashe Award for Courage.
Spencer Ludwig will be the musical director for the Espys, providing live music throughout the show. Former NFL star and emerging actor Vernon Davis...
On Thursday, ESPN announced this year’s scheduled presenters, including GMA host Robin Roberts; musicians Kane Brown and DaBaby; social media stars Charli and Dixie D’Amelio as well as Dude Perfect; actors Alexandra Daddario, Taye Diggs, Nina Dobrev, Tracy Morgan, Zachary Levi and Iliza Shlesinger; comedians Desus Nice and The Kid Mero; and athletes such as Rob Gronkowski, Sabrina Ionescu, Chloe Kim, Joe Namath, Julius Randle, Mikaela Shiffrin, Kurt Warner and Retired Unc Basketball Coach Roy Williams.
Previously announced honorees scheduled to attend include: Chris Nikic, who is getting Jimmy V Award for Perseverance and Maya Moore, who will receive the Arthur Ashe Award for Courage.
Spencer Ludwig will be the musical director for the Espys, providing live music throughout the show. Former NFL star and emerging actor Vernon Davis...
- 7/8/2021
- by Tom Tapp
- Deadline Film + TV
YouTube Originals has announced Hello 2021, a virtual New Year’s Eve event that will stream in five parts on Thursday, December 31st. The show will feature speeches, live performances, DJ sets, and more.
“With the world ready to move past an extremely challenging year, YouTube will use its global reach to celebrate the hope and promise of 2021,” YouTube’s global head of original content Susanne Daniels said. “We look forward to closing the book on 2020 and throwing a worldwide celebration that our YouTube community can safely enjoy from home.”
Hello...
“With the world ready to move past an extremely challenging year, YouTube will use its global reach to celebrate the hope and promise of 2021,” YouTube’s global head of original content Susanne Daniels said. “We look forward to closing the book on 2020 and throwing a worldwide celebration that our YouTube community can safely enjoy from home.”
Hello...
- 12/10/2020
- by Claire Shaffer
- Rollingstone.com
YouTube will launch the New Year alongside a number of Hollywood names including Matthew McConaughey, RuPaul and Storm Reid with its global celebration video Hello 2021. Set to premiere in the Americas, United Kingdom, Korea, Japan and India, Hello 2021 is also set to feature appearances from Dua Lipa, Demi Lovato, J Balvin and more.
“With the world ready to move past an extremely challenging year, YouTube will use its global reach to celebrate the hope and promise of 2021,” said Susanne Daniels, YouTube’s Global Head of Original Content. “We look forward to closing the book on 2020 and throwing a worldwide celebration that our YouTube community can safely enjoy from home.”
Set to feature speeches, musical performances and dance parties, Hello 2021 has a lineup of five different shows and will celebrate the year’s most notable videos across the globe, the David Blaine Ascension to Hbcu Homecoming.
The Hello 2021 announcement nearly a...
“With the world ready to move past an extremely challenging year, YouTube will use its global reach to celebrate the hope and promise of 2021,” said Susanne Daniels, YouTube’s Global Head of Original Content. “We look forward to closing the book on 2020 and throwing a worldwide celebration that our YouTube community can safely enjoy from home.”
Set to feature speeches, musical performances and dance parties, Hello 2021 has a lineup of five different shows and will celebrate the year’s most notable videos across the globe, the David Blaine Ascension to Hbcu Homecoming.
The Hello 2021 announcement nearly a...
- 12/10/2020
- by Alexandra Del Rosario
- Deadline Film + TV
Ufc fighter-turned-WWE Superstar Ronda Rousey, Olympic snowboarder Chloe Kim and Kansas City Chiefs tight end Travis Kelce are among the sports stars confirmed to be attending Nickelodeon’s “Kids’ Choice Sports 2018,” next week, TheWrap has learned.
Houston Rockets point guard and former NBA All-Star Mvp Chris Paul is set to host the slime-filled awards, taking over the sticky reins from Seattle Seahawks quarterback Russell Wilson, who has hosted for the past three years.
Other athletes and entertainment stars to set attend — and no doubt get slimed — are P.K. Subban, Alex Morgan, Antonio Brown, Alex and Maia Shibutani (professional figure skaters), and Dude Perfect (“The Dude Perfect Show”).
Also Read: Chris Paul Remembers Santa Fe Shooting Victims After Rockets Beat the Warriors
The show will tape live from Barker Hangar in Santa Monica, California, on Thursday, July 19, and air on Nickelodeon Friday, July 20, at 8 p.m.
“I am honored that...
Houston Rockets point guard and former NBA All-Star Mvp Chris Paul is set to host the slime-filled awards, taking over the sticky reins from Seattle Seahawks quarterback Russell Wilson, who has hosted for the past three years.
Other athletes and entertainment stars to set attend — and no doubt get slimed — are P.K. Subban, Alex Morgan, Antonio Brown, Alex and Maia Shibutani (professional figure skaters), and Dude Perfect (“The Dude Perfect Show”).
Also Read: Chris Paul Remembers Santa Fe Shooting Victims After Rockets Beat the Warriors
The show will tape live from Barker Hangar in Santa Monica, California, on Thursday, July 19, and air on Nickelodeon Friday, July 20, at 8 p.m.
“I am honored that...
- 7/11/2018
- by Debbie Emery
- The Wrap
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