Animation luminary Fred Seibert’s FredFilms will team up with Chinese content production firm DeZerlin Entertainment for an incubator projected called “Hot Pot! Cartoons,” which hopes to bring emerging Chinese talent and content out to the global market.
In the project, FredFilms’ U.S.-based development and production team and Qingdao-headquartered DeZerlin will supervise up-and-coming Chinese creators to develop animated shorts for global distribution.
“Often what’s happening with Western animation producers is we’re looking to get a toehold into the China market because it’s so large. And that’s fine, but it always makes me go, ‘Ok, well, what’s going on there that we can bring here, rather than vice versa,’” Seibert told Variety.
The serial entrepreneur has been taking an incubator approach to animation for almost 30 years, focusing on cultivating seven-or-so-minute shorts that can then go on to spin off into major series. As president of Hanna-Barbera in the 1990s,...
In the project, FredFilms’ U.S.-based development and production team and Qingdao-headquartered DeZerlin will supervise up-and-coming Chinese creators to develop animated shorts for global distribution.
“Often what’s happening with Western animation producers is we’re looking to get a toehold into the China market because it’s so large. And that’s fine, but it always makes me go, ‘Ok, well, what’s going on there that we can bring here, rather than vice versa,’” Seibert told Variety.
The serial entrepreneur has been taking an incubator approach to animation for almost 30 years, focusing on cultivating seven-or-so-minute shorts that can then go on to spin off into major series. As president of Hanna-Barbera in the 1990s,...
- 6/15/2021
- by Rebecca Davis
- Variety Film + TV
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