Pan-Arab distributor Mad Solutions is expanding operations by setting up Mad World, a Dubai-based company dedicated to selling Arab movies internationally that will officially launch in Cannes.
Touted as Arab cinema’s first global sales outfit, Mad World segues from Mad Solution’s first foray in the international distribution arena last year with Sudanese director Mohamed Kordofani’s “Goodbye Julia” which they sold widely after it’s splashy launch from Cannes’ Un Certain Regard section.
In addition to acquiring global rights to an increasing number of international co-productions, the Cairo-based studio has been stepping up its involvement in packaging Arabic projects with global market potential.
Besides fresh product, Mad World will be handling sales on an extensive library of recent festival award-winners, including shorts, and a back-catalog of titles comprising regional theatrical and streaming titles, many of which have not reached audiences outside the Middle East and North Africa (Mena) region.
Touted as Arab cinema’s first global sales outfit, Mad World segues from Mad Solution’s first foray in the international distribution arena last year with Sudanese director Mohamed Kordofani’s “Goodbye Julia” which they sold widely after it’s splashy launch from Cannes’ Un Certain Regard section.
In addition to acquiring global rights to an increasing number of international co-productions, the Cairo-based studio has been stepping up its involvement in packaging Arabic projects with global market potential.
Besides fresh product, Mad World will be handling sales on an extensive library of recent festival award-winners, including shorts, and a back-catalog of titles comprising regional theatrical and streaming titles, many of which have not reached audiences outside the Middle East and North Africa (Mena) region.
- 5/9/2024
- by Nick Vivarelli
- Variety Film + TV
New Arab Cinema Focused Int’l Sales Company Mad World Unveils Inaugural Slate Ahead Of Cannes Launch
Top Middle East and North African independent distributor and talent agency Mad Solutions is adding a new string to its bow with the launch of Arab cinema-focused international sales company Mad World.
The Dubai-based company will make its market debut in Cannes.
Titles on its packed inaugural slate include French-Egyptian-Palestinian director Rani Massalha’s The Return of the Prodigal Son and Palestinian filmmaker Laila Abbas’s Thank You For Banking With Us. (scroll down for full line-up).
Mad World will be spearheaded by Mad Solutions co-founders Alaa Karkouti and Maher Diab, as well as third Managing Partner, Colin Brown, who will all assume Co-President titles.
“Until now, Arab filmmakers have been at the mercy of an international sales ecosystem with preconceived notions about what Arab cinema should be in order to travel,” commented Brown.
“We intend to challenge those limitations, exploring all manner of distribution options around the world, even unconventional ones,...
The Dubai-based company will make its market debut in Cannes.
Titles on its packed inaugural slate include French-Egyptian-Palestinian director Rani Massalha’s The Return of the Prodigal Son and Palestinian filmmaker Laila Abbas’s Thank You For Banking With Us. (scroll down for full line-up).
Mad World will be spearheaded by Mad Solutions co-founders Alaa Karkouti and Maher Diab, as well as third Managing Partner, Colin Brown, who will all assume Co-President titles.
“Until now, Arab filmmakers have been at the mercy of an international sales ecosystem with preconceived notions about what Arab cinema should be in order to travel,” commented Brown.
“We intend to challenge those limitations, exploring all manner of distribution options around the world, even unconventional ones,...
- 5/9/2024
- by Melanie Goodfellow
- Deadline Film + TV
Pan-Arab outfit Mad Solutions has launched international sales company Mad World, which will introduce its first slate of titles and executive team at the Cannes market next week.
The Dubai-based firm will handle worldwide sales and international distribution of new Arab-language feature films, led by Mad Solutions’ co-founders Alaa Karkouti and Maher Diab as well as the company’s managing partner Colin Brown. All three are co-presidents of Mad World, with Karkouti serving as CEO.
Also joining Mad World are European executives Edin De Liancourt as vice president of sales and acquisitions and Jeanne Deny as director of sales and acquisitions.
The Dubai-based firm will handle worldwide sales and international distribution of new Arab-language feature films, led by Mad Solutions’ co-founders Alaa Karkouti and Maher Diab as well as the company’s managing partner Colin Brown. All three are co-presidents of Mad World, with Karkouti serving as CEO.
Also joining Mad World are European executives Edin De Liancourt as vice president of sales and acquisitions and Jeanne Deny as director of sales and acquisitions.
- 5/9/2024
- ScreenDaily
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.