Too Faced Cosmetics has been under fire as makeup enthusiasts have been threatening to boycott the beauty brand. The outrage came after Nikkie Tutorials shared her courageous coming out video on YouTube just two days ago. The YouTube beauty blogger told the world that she is a transgender woman, eliciting a variety of responses with one of the most offensive coming from Too Faced Cosmetics founder Jerrod Blandino’s sister Dani California. Soon after Nikkie’s confession, Dani California, known on Twitter as @makeupprincess, changed her bio to read, “Transgender huh? That’s not the only thing she’s been lying about. she really switched up when people came […]...
- 1/15/2020
- by Shaunee Flowers
- Monsters and Critics
Too Faced's co-founder has come to NikkieTutorials' defense. On Monday, the famed beauty YouTuber, whose real name is Nikkie de Jager, shared that she is a transgender woman in a newly published video titled, "I'm Coming Out." The announcement has since garnered more than 18 million views on the platform and spurred public support from celebrities like Ariana Grande and Lena Dunham as well as fellow YouTubers Jeffree Star and PatrickStarrr. However, not everyone was on Nikkie's side. Some sites took notice of Too Faced cofounder Jerrod Blandino's sister, who goes by the name Dani California on Instagram under the account "makeup...
- 1/14/2020
- E! Online
Makeup brand Too Faced has tapped noted beauty creator Jackie Aina -- who counts upwards of 2.4 million YouTube subscribers -- to help make its line more inclusive for a wider range of skin tones.
In what amounts to a first-of-its-kind collaboration between influencer and brand, Too Faced enlisted Aina to consult on its existing Born This Way foundation range, whereupon she helped develop nine new shades to suit darker tones. Aina worked closely with Too Faced co-founder Jerrod Blandino over the past year to fill in gaps within the line so that every consumer might find a match. Aina's nine new shades are available today, priced at $39 per bottle.
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In what amounts to a first-of-its-kind collaboration between influencer and brand, Too Faced enlisted Aina to consult on its existing Born This Way foundation range, whereupon she helped develop nine new shades to suit darker tones. Aina worked closely with Too Faced co-founder Jerrod Blandino over the past year to fill in gaps within the line so that every consumer might find a match. Aina's nine new shades are available today, priced at $39 per bottle.
Visit Tubefilter for more great stories.
- 6/26/2018
- by Geoff Weiss
- Tubefilter.com
Country singer RaeLynn now has her own bold sense of style and is the face of Too Faced’s new makeup collection, but growing up she looked to stars like her friend Gwen Stefani for style inspiration.
“This is really funny. Growing up, I was obsessed with the Harajuku Girls brand, so the first time I met Gwen I told her ‘I don’t wanna make you feel old or anything, but the first thing I bought was your shoes!'” the Voice alum, 23, told People exclusively at a launch party for Too Faced’s “Life’s a Festival — Peace,...
“This is really funny. Growing up, I was obsessed with the Harajuku Girls brand, so the first time I met Gwen I told her ‘I don’t wanna make you feel old or anything, but the first thing I bought was your shoes!'” the Voice alum, 23, told People exclusively at a launch party for Too Faced’s “Life’s a Festival — Peace,...
- 2/2/2018
- by Melody Chiu
- PEOPLE.com
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