Once upon a time, obscure media stayed obscure. Movies became cult classics worshiped by a select audience. Indie bands had devoted listeners but never broke through to mainstream success. Canceled TV shows never got rebooted, while little-reviewed books went to libraries to gather dust, and perhaps be discovered in another decade.
But online, something very different may happen. An idea or meme can be so niche — so particular and baffling — that it explodes in the collective consciousness. Paradoxically, it’s the feeling of a private joke or secret knowledge among...
But online, something very different may happen. An idea or meme can be so niche — so particular and baffling — that it explodes in the collective consciousness. Paradoxically, it’s the feeling of a private joke or secret knowledge among...
- 10/1/2022
- by Miles Klee
- Rollingstone.com
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