- Hack has a 14-year extensive history in the entertainment and digital media space. He was Head of Content Strategy for Michael Bay's transmedia and commercial production company - The Institute. During his tenure, Rick represented 17 directors including Bay for commercial production and multi-platform media projects. Prior to The Institute, he headed up entertainment for the CBS Altitude Group, where he spearheaded relationships with CBS radio programing in tandem with film studios and television networks during his six plus years of service. Most notably, Rick organized and co-produced CBS' "LIVE from the Web Carpet" video web series. This program provides in-depth coverage of movie and television premieres, such as the release of "Transformers" as well as "The Bourne Ultimatum." In addition, Rick produced one of the first promotional marketing efforts to be filmed as a webisodic on Alcatraz Island in junction with a major motion picture release - The Condemned from Lions Gate Films.- IMDb Mini Biography By: Rick Hack and The Institute
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