Ad agency Bmf has created a new ad for CommBank.
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.
Martin Whelan, Gm, marketing business & institutional banking says: ”We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”
Credits:
Agency – Bmf
Executive Creative Directors - Carlos Alija and Laura Sampredo
Creative...
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.
Martin Whelan, Gm, marketing business & institutional banking says: ”We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”
Credits:
Agency – Bmf
Executive Creative Directors - Carlos Alija and Laura Sampredo
Creative...
- 3/12/2012
- by Robin Hicks
- Encore Magazine
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