2022 is a pivotal election year, so it’s the perfect time to bring back a voter registration campaign powered by creators and celebrities. YouTube stars like MatPat, VSauce, Courteezy, Zhc, and Anthony Padilla are participating in the latest edition of Good To Vote, which has added more than 110,000 U.S. citizens to the voter rolls.
Good To Vote was born in 2020 out of a partnership between non-partisan org HeadCount and Ben Relles, who recently left his position on YouTube’s original content team. The campaign launched to counter the downturn in voter registration that resulted from the Covid-19 pandemic.
The 2020 edition of Good to Vote featured many of the same influencers who participated in the latest edition of the campaign. Thanks to contributions from Vsauce, Remi Cruz, and others, Good To Vote completed more than 100,000 registrations in 2020.
In 2022, Good to Vote has delivered another six-digit sum of signups. The initiative...
Good To Vote was born in 2020 out of a partnership between non-partisan org HeadCount and Ben Relles, who recently left his position on YouTube’s original content team. The campaign launched to counter the downturn in voter registration that resulted from the Covid-19 pandemic.
The 2020 edition of Good to Vote featured many of the same influencers who participated in the latest edition of the campaign. Thanks to contributions from Vsauce, Remi Cruz, and others, Good To Vote completed more than 100,000 registrations in 2020.
In 2022, Good to Vote has delivered another six-digit sum of signups. The initiative...
- 10/7/2022
- by Sam Gutelle
- Tubefilter.com
HeadCount.org is a non-profit organization founded in 2004 with the mission to leverage the reach and status of mainstream musicians as an instrument to sign more Americans up to vote. At the 2019 Bonnaroo Music And Arts Festival, for instance, the org registered 1,390 voters.
Here’s what HeadCount Executive Director Andy Bernstein said about that figure at the time: “This is incredible...Essentially a year and a half away from the 2020 election, we are already seeing this level of excitement from young Americans about voting. 2018 saw a more than 50% increase in youth voter turnout in Midterms, I can only imagine what this type of momentum this will create for 2020.”
Again, that effusive optimism was because of 1,390 new registered voters at one four-day live event with an attendance of 80,000 in 2019. One-thousand, three-hundred, and ninety.
In 2020, David Dobrik registered 82,000 voters in less than 24 hours. In a week, that number climbed to 125,000, most likely...
Here’s what HeadCount Executive Director Andy Bernstein said about that figure at the time: “This is incredible...Essentially a year and a half away from the 2020 election, we are already seeing this level of excitement from young Americans about voting. 2018 saw a more than 50% increase in youth voter turnout in Midterms, I can only imagine what this type of momentum this will create for 2020.”
Again, that effusive optimism was because of 1,390 new registered voters at one four-day live event with an attendance of 80,000 in 2019. One-thousand, three-hundred, and ninety.
In 2020, David Dobrik registered 82,000 voters in less than 24 hours. In a week, that number climbed to 125,000, most likely...
- 10/22/2020
- by Joshua Cohen
- Tubefilter.com
In today’s roundup, Netflix announces the premiere date for “The Dark Crystal: Age of Resistance.”
Dates
“The Dark Crystal: Age of Resistance,” the prequel series to the original fantasy film, will premiere on Netflix on Aug. 30. Taron Egerton, Anya Taylor-Joy and Nathalie Emmanuel will voice the three Gelfling heroes, once again portrayed as animated puppets, named Rian, Brea and Deet. The star-studded voice cast of heroes and villains also includes Mark Hamill, Eddie Izzard, Natalie Dormer, Andy Samberg, Simon Pegg, Keegan-Michael Key, Helena Bonham Carter, Mark Strong and Alicia Vikander. The 10-episode series will follow the three heroes as they set out on a journey to discover the secrets behind the evil Skeksis’ power and save their world.
The second season of the Starz drama “Sweetbitter” will premiere on July 14 at 8 p.m. Et/Pt. Based on the Stephanie Danler novel of the same name, the new episodes will...
Dates
“The Dark Crystal: Age of Resistance,” the prequel series to the original fantasy film, will premiere on Netflix on Aug. 30. Taron Egerton, Anya Taylor-Joy and Nathalie Emmanuel will voice the three Gelfling heroes, once again portrayed as animated puppets, named Rian, Brea and Deet. The star-studded voice cast of heroes and villains also includes Mark Hamill, Eddie Izzard, Natalie Dormer, Andy Samberg, Simon Pegg, Keegan-Michael Key, Helena Bonham Carter, Mark Strong and Alicia Vikander. The 10-episode series will follow the three heroes as they set out on a journey to discover the secrets behind the evil Skeksis’ power and save their world.
The second season of the Starz drama “Sweetbitter” will premiere on July 14 at 8 p.m. Et/Pt. Based on the Stephanie Danler novel of the same name, the new episodes will...
- 5/21/2019
- by Jordan Moreau
- Variety Film + TV
The YouTube Originals team has announced its replacement for veteran executive Ben Relles, who the video giant elevated from head of unscripted content to head of innovation last week amid its foray into choose-your-own-adventure programming and interactive live specials.
Alex Piper, who formerly served as VP of alternative entertainment at Fox Broadcasting, will now head up YouTube’s unscripted originals in North and South America, Variety reports. Both Relles and Piper will report to Susanne Daniels, YouTube’s global head of original content.
Piper’s forthcoming slate will encompass all genres, per Variety, with a focus on music and celebrity-oriented projects. Piper will also oversee the development and production of unscripted projects across talk, action, romance, horror, and sci-fi. Some of YouTube’s biggest original hits to date on the unscripted front include the Kevin Hart exercise romp What The Fit? and Joey Graceffa’s improv murder mystery Escape The Night,...
Alex Piper, who formerly served as VP of alternative entertainment at Fox Broadcasting, will now head up YouTube’s unscripted originals in North and South America, Variety reports. Both Relles and Piper will report to Susanne Daniels, YouTube’s global head of original content.
Piper’s forthcoming slate will encompass all genres, per Variety, with a focus on music and celebrity-oriented projects. Piper will also oversee the development and production of unscripted projects across talk, action, romance, horror, and sci-fi. Some of YouTube’s biggest original hits to date on the unscripted front include the Kevin Hart exercise romp What The Fit? and Joey Graceffa’s improv murder mystery Escape The Night,...
- 4/15/2019
- by Geoff Weiss
- Tubefilter.com
Alex Piper has been named YouTube’s head of unscripted, North & South America, the company announced on Monday.
Piper, who most recently served at Fox as vice president of alternative entertainment, steps in for former unscripted boss Ben Relles, who moved to a role overseeing interactive content last week.
He will lead all efforts in conjunction with top creators to develop and produce unscripted programming, as well as having oversight of all live entertainment events. His focus will also include music projects and celebrity partnerships.
Also Read: YouTube Originals Unscripted Boss Ben Relles Gets New Role as Head of Innovation
“Alex Piper is a seasoned award winning reality programming executive with amazing taste and strong relationships who is incredibly well respected in the industry,” said Susanne Daniels, global head of original content for YouTube. “We are thrilled to have him join Youtube and bring his expertise to our diverse programming slate.
Piper, who most recently served at Fox as vice president of alternative entertainment, steps in for former unscripted boss Ben Relles, who moved to a role overseeing interactive content last week.
He will lead all efforts in conjunction with top creators to develop and produce unscripted programming, as well as having oversight of all live entertainment events. His focus will also include music projects and celebrity partnerships.
Also Read: YouTube Originals Unscripted Boss Ben Relles Gets New Role as Head of Innovation
“Alex Piper is a seasoned award winning reality programming executive with amazing taste and strong relationships who is incredibly well respected in the industry,” said Susanne Daniels, global head of original content for YouTube. “We are thrilled to have him join Youtube and bring his expertise to our diverse programming slate.
- 4/15/2019
- by Reid Nakamura
- The Wrap
YouTube has named Alex Piper, Head of Unscripted, North & South America. He replaces Ben Relles, who has transitioned into a new position leading interactive programming at YouTube.
Piper will lead all efforts working with top creators to develop and produce unscripted programming across genres including, talk, action, romance, horror, sci-fi and beyond, reporting to Susanne Daniels, Global Head of Content.
Piper also will oversee all live entertainment events as well as work on music and celebrity projects.
Piper’s appointment comes amid the platform’s recent shift in focus on unscripted series and specials. As Deadline reported last fall, YouTube was temporarily putting the brakes on new scripted development as part of its recent strategy recalibration to put stronger emphasis on unscripted fare. It is part of a larger business model shift at Google’s video platform, which will be moving all YouTube Originals in front of the paywall to be ad-supported,...
Piper will lead all efforts working with top creators to develop and produce unscripted programming across genres including, talk, action, romance, horror, sci-fi and beyond, reporting to Susanne Daniels, Global Head of Content.
Piper also will oversee all live entertainment events as well as work on music and celebrity projects.
Piper’s appointment comes amid the platform’s recent shift in focus on unscripted series and specials. As Deadline reported last fall, YouTube was temporarily putting the brakes on new scripted development as part of its recent strategy recalibration to put stronger emphasis on unscripted fare. It is part of a larger business model shift at Google’s video platform, which will be moving all YouTube Originals in front of the paywall to be ad-supported,...
- 4/15/2019
- by Denise Petski
- Deadline Film + TV
Alex Piper is joining the YouTube Originals team as head of unscripted, North and South America, leaving Fox Broadcasting after five years.
Piper takes over the job at YouTube from Ben Relles, who moved into a new role as YouTube’s head of innovation, overseeing interactive programming. Both Piper and Relles report to Susanne Daniels, global head of original content at YouTube.
At YouTube, Piper will lead all efforts with creators to develop and produce unscripted programming spanning formats and genres, including, talk, action, romance, horror and sci-fi. He will oversee all live entertainment events for YouTube. Piper’s focus also includes music and celebrity projects, working in conjunction with YouTube’s partnerships and music teams.
He joins YouTube from Fox where he most recently served as VP of alternative entertainment where he led development for a myriad of special events and series including “So You Think You Can Dance,...
Piper takes over the job at YouTube from Ben Relles, who moved into a new role as YouTube’s head of innovation, overseeing interactive programming. Both Piper and Relles report to Susanne Daniels, global head of original content at YouTube.
At YouTube, Piper will lead all efforts with creators to develop and produce unscripted programming spanning formats and genres, including, talk, action, romance, horror and sci-fi. He will oversee all live entertainment events for YouTube. Piper’s focus also includes music and celebrity projects, working in conjunction with YouTube’s partnerships and music teams.
He joins YouTube from Fox where he most recently served as VP of alternative entertainment where he led development for a myriad of special events and series including “So You Think You Can Dance,...
- 4/15/2019
- by Todd Spangler
- Variety Film + TV
YouTube has found its new unscripted lead.
The video streaming platform has tapped Fox veteran Alex Piper as head of unscripted for North and South America. He replaces Ben Relles, who has transitioned into a new position leading interactive programming at YouTube.
Piper, who will report to global head of original content Susanne Daniels, is coming to YouTube as the streamer prioritizes unscripted programming amid a shift in strategy away from the big-budget scripted series that it had been buying up for subscription service YouTube Premium. Several scripted projects, including Ryan Hansen Solves Crimes on Television and Champaign Ill, have been ...
The video streaming platform has tapped Fox veteran Alex Piper as head of unscripted for North and South America. He replaces Ben Relles, who has transitioned into a new position leading interactive programming at YouTube.
Piper, who will report to global head of original content Susanne Daniels, is coming to YouTube as the streamer prioritizes unscripted programming amid a shift in strategy away from the big-budget scripted series that it had been buying up for subscription service YouTube Premium. Several scripted projects, including Ryan Hansen Solves Crimes on Television and Champaign Ill, have been ...
- 4/15/2019
- The Hollywood Reporter - Film + TV
Online StreamingThe content YouTube is planning would allow viewers to make their own choices throughout the show and eventually conclude an ending of their choice.IANSBlack Mirror: Bandersnatch / Pic courtesy: YouTube screenshotAfter the raging success of Netflix's original interactive choose-your-own-adventure film 'Black Mirror: Bandersnatch', Google-owned YouTube is now working on interactive shows and live specials. Following the traditional format of interactive shows, the content YouTube is planning would allow viewers to make their own choices throughout the show and eventually conclude an ending of their choice. The project is under the supervision of Ben Relles, former Head of YouTube's unscripted programming, SlashGear reported on Tuesday. Developers who create this kind of interactive content develop multiple storylines for the same show. To keep the story flow smooth, the different storylines are made to intersect at certain points, resulting in different potential endings for a single show, which once started,...
- 4/11/2019
- by Surya
- The News Minute
YouTube has canceled “Ryan Hansen Solves Crimes on Television” after two seasons, along with three of the streaming service’s other series, “Champaign Ill,” “Sideswiped,” and “Do You Want to See a Dead Body?”
The four shows were canceled because the tech giant is shifting its focus from scripted programming to unscripted, educational and music artist-focused “docu-follows,” as it begins developing projects for a new ad-supported, free tier in addition to its subscription option, YouTube Premium (which is ad-free and includes YouTube Music), an individual with knowledge of the decision tells TheWrap .
The company is preparing to announce the ad-supported option at its Brandcast event on May 2 and clearing its deck of several shows originally developed for YouTube Premium, before unveiling a new slate of originals designed for both platforms, the source says.
Also Read: YouTube TV Raises Price to $50 Per Month Following Content Agreement With Discovery
The four shows...
The four shows were canceled because the tech giant is shifting its focus from scripted programming to unscripted, educational and music artist-focused “docu-follows,” as it begins developing projects for a new ad-supported, free tier in addition to its subscription option, YouTube Premium (which is ad-free and includes YouTube Music), an individual with knowledge of the decision tells TheWrap .
The company is preparing to announce the ad-supported option at its Brandcast event on May 2 and clearing its deck of several shows originally developed for YouTube Premium, before unveiling a new slate of originals designed for both platforms, the source says.
Also Read: YouTube TV Raises Price to $50 Per Month Following Content Agreement With Discovery
The four shows...
- 4/10/2019
- by Jennifer Maas
- The Wrap
YouTube is clearing its deck, as the service gets ready to unveil its new original programming plans. As part of the spring cleaning of sorts, YouTube series “Champaign Ill,” “Ryan Hansen Solves Crimes on Television,” “Sideswiped,” and “Do You Want to See a Dead Body” won’t be back.
Those shows join previously confirmed cancelled series “Overthinking with Kat & June,” “Youth & Consequences,” and “Origin.”
YouTube isn’t completely wiping down the mat, however. Breakout hit “Cobra Kai” is back for Season 2 on April 24, and “Step Up: High Water,” currently in its second season, continues to perform well for the service. Also, comedy “Liza on Demand,” starring Liza Koshy, and sci-fi drama “Impulse” are both in production for their sophomore releases.
Meanwhile, YouTube hasn’t yet revealed the fates of comedy “Wayne,” which premiered in January, and anthology series “Weird City,” which launched in February.
YouTube will unveil its new originals distribution strategy,...
Those shows join previously confirmed cancelled series “Overthinking with Kat & June,” “Youth & Consequences,” and “Origin.”
YouTube isn’t completely wiping down the mat, however. Breakout hit “Cobra Kai” is back for Season 2 on April 24, and “Step Up: High Water,” currently in its second season, continues to perform well for the service. Also, comedy “Liza on Demand,” starring Liza Koshy, and sci-fi drama “Impulse” are both in production for their sophomore releases.
Meanwhile, YouTube hasn’t yet revealed the fates of comedy “Wayne,” which premiered in January, and anthology series “Weird City,” which launched in February.
YouTube will unveil its new originals distribution strategy,...
- 4/10/2019
- by Michael Schneider
- Variety Film + TV
YouTube Exec Ben Relles Named Head Of Innovation, Will Lead Platform’s Push Into Interactive Content
YouTube is officially joining Netflix in the realm of interactive content.
The platform revealed today that longtime executive Ben Relles, previously head of unscripted content for YouTube Originals, has been installed in a newly-created role: head of innovation. In this position, he’ll develop a slate of choose-your-own-adventure programming and interactive live specials designed to boost user engagement and explore the reach of interactive technology, Variety reports.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Susanne Daniels, YouTube’s global head of original content, said in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”
As head of unscripted, Relles developed series like Kevin Hart’s What the Fit?, Will Smith’s 50th birthday bungee stunt special The Jump, and Katy Perry: Witness World Wide.
The platform revealed today that longtime executive Ben Relles, previously head of unscripted content for YouTube Originals, has been installed in a newly-created role: head of innovation. In this position, he’ll develop a slate of choose-your-own-adventure programming and interactive live specials designed to boost user engagement and explore the reach of interactive technology, Variety reports.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Susanne Daniels, YouTube’s global head of original content, said in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”
As head of unscripted, Relles developed series like Kevin Hart’s What the Fit?, Will Smith’s 50th birthday bungee stunt special The Jump, and Katy Perry: Witness World Wide.
- 4/10/2019
- by James Loke Hale
- Tubefilter.com
YouTube has tapped its head of unscripted, Ben Relles, for the newly created role of head of innovation, the company announced Tuesday.
Effective immediately, Relles will have creative oversight of the YouTube Originals slate of interactive programming and live specials. He will continue to report to YouTube’s global head of original content, Susanne Daniels.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Daniels said in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”
Relles’ replacement in his previous role has not yet been announced.
Also Read: YouTube Denies Scrapped Plans for High-End Scripted Shows
Relles has been with YouTube since 2011, overseeing all unscripted content since 2015. During that period, he led development for programming including Kevin Hart’s “What the Fit,” “Mind Field” from Michael Stevens,...
Effective immediately, Relles will have creative oversight of the YouTube Originals slate of interactive programming and live specials. He will continue to report to YouTube’s global head of original content, Susanne Daniels.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Daniels said in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”
Relles’ replacement in his previous role has not yet been announced.
Also Read: YouTube Denies Scrapped Plans for High-End Scripted Shows
Relles has been with YouTube since 2011, overseeing all unscripted content since 2015. During that period, he led development for programming including Kevin Hart’s “What the Fit,” “Mind Field” from Michael Stevens,...
- 4/9/2019
- by Reid Nakamura
- The Wrap
YouTube has tapped Ben Relles as Head of Innovation, a newly created post and division, as part of the platform’s recent shift in focus on unscripted series and specials. Relles is leaving his previous role as Head of Unscripted, a position he’s held since June 2015, to head up the new division. A replacement for Relles will be announced soon.
In his new role, Relles will provide creative oversight of the YouTube Originals slate to develop interactive programming and live specials that showcase what’s possible on YouTube, including how viewers can interact and participate with content.
Relles will continue to report to Susanne Daniels, Global Head of Original Content, in the new position which is effective immediately.
The newly created Innovation division will focus on developing shows that are driven by interactivity and will also focus on integrating product features across the global slate of scripted and unscripted YouTube Originals.
In his new role, Relles will provide creative oversight of the YouTube Originals slate to develop interactive programming and live specials that showcase what’s possible on YouTube, including how viewers can interact and participate with content.
Relles will continue to report to Susanne Daniels, Global Head of Original Content, in the new position which is effective immediately.
The newly created Innovation division will focus on developing shows that are driven by interactivity and will also focus on integrating product features across the global slate of scripted and unscripted YouTube Originals.
- 4/9/2019
- by Denise Petski
- Deadline Film + TV
YouTube plans to take its original programming into a new dimension — with a new slate of content geared around interactive content and live specials.
The new initiative will be headed by Ben Relles, who previously was head of unscripted for YouTube Originals, a position he held since June 2015. Relles has been named to the newly created role of head of innovation for YouTube Originals, continuing to report into Susanne Daniels, global head of original content.
In the new role, Relles is tasked with overseeing a slate of interactive programming and live specials, designed to boost engagement with viewers and showcasing ways they can interact and participate with content. Relles’ team also will focus on integrating interactive features across the full range of scripted and unscripted YouTube Originals.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Daniels said in a statement. “Ben has...
The new initiative will be headed by Ben Relles, who previously was head of unscripted for YouTube Originals, a position he held since June 2015. Relles has been named to the newly created role of head of innovation for YouTube Originals, continuing to report into Susanne Daniels, global head of original content.
In the new role, Relles is tasked with overseeing a slate of interactive programming and live specials, designed to boost engagement with viewers and showcasing ways they can interact and participate with content. Relles’ team also will focus on integrating interactive features across the full range of scripted and unscripted YouTube Originals.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” Daniels said in a statement. “Ben has...
- 4/9/2019
- by Todd Spangler
- Variety Film + TV
YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push.
Ben Relles, who has served as head of unscripted since 2015, will transition into a new role as head of innovation, in which he will oversee the development of interactive programming and live specials. He will continue to report to YouTube global head of original content Susanne Daniels.
"We now have amazing new tools and opportunities to create and tell multilayered and interactive stories," Daniels said in a statement. "Ben has an intuitive and experienced understanding of ...
Ben Relles, who has served as head of unscripted since 2015, will transition into a new role as head of innovation, in which he will oversee the development of interactive programming and live specials. He will continue to report to YouTube global head of original content Susanne Daniels.
"We now have amazing new tools and opportunities to create and tell multilayered and interactive stories," Daniels said in a statement. "Ben has an intuitive and experienced understanding of ...
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