Out of all the games that have spun off into multimedia empires lately, few could have predicted that Dead by Daylight would become one of our most enduring.
Catering to a relatively niche demographic, it doesn’t possess the same instantaneous appeal that helped catapult the likes of Fortnite and Call of Duty: Warzone to mainstream success. After all, its crossover events are typically with much smaller brands — the kids today are hardly eschewing the MCU in favour of Hellraiser — and it doesn’t boast anywhere near as many celebrity endorsements or streamer collabs.
Yet, against all odds, Dead by Daylight is a legitimate phenomenon now. One that has the kind of intense following that’s usually reserved for major religions, professional sports teams and K-Pop bands. Only in this case, the fans aren’t stanning international pop stars or famous athletes, but rather demented serial killers.
By wholeheartedly embracing this zealous community,...
Catering to a relatively niche demographic, it doesn’t possess the same instantaneous appeal that helped catapult the likes of Fortnite and Call of Duty: Warzone to mainstream success. After all, its crossover events are typically with much smaller brands — the kids today are hardly eschewing the MCU in favour of Hellraiser — and it doesn’t boast anywhere near as many celebrity endorsements or streamer collabs.
Yet, against all odds, Dead by Daylight is a legitimate phenomenon now. One that has the kind of intense following that’s usually reserved for major religions, professional sports teams and K-Pop bands. Only in this case, the fans aren’t stanning international pop stars or famous athletes, but rather demented serial killers.
By wholeheartedly embracing this zealous community,...
- 5/19/2023
- by Harrison Abbott
- bloody-disgusting.com
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