As an inflation is expected to give way to a recession in the coming year, consumers are expected to become more and more frugal with their money, including what they spend on entertainment. It’s become urgent for the entertainment industry to establish cheaper and even free ad-supported streaming services to offer its cash-strapped customers.
And the entertainment industry knows it: Disney and Netflix are both planning to offer ad-supported options in the near future, while Warner Bros. Discovery is developing its own free ad-supported TV (or Fast) service.
“There just isn’t an overwhelming urge among consumers to add more paid subscriptions to their monthly budgets, especially as we head into all this recession talk. And we know the demand for content is as great now as ever. So this sets up as an extremely favorable story for those involved in ads content creation, and delivery,” said Daniel Christman,...
And the entertainment industry knows it: Disney and Netflix are both planning to offer ad-supported options in the near future, while Warner Bros. Discovery is developing its own free ad-supported TV (or Fast) service.
“There just isn’t an overwhelming urge among consumers to add more paid subscriptions to their monthly budgets, especially as we head into all this recession talk. And we know the demand for content is as great now as ever. So this sets up as an extremely favorable story for those involved in ads content creation, and delivery,” said Daniel Christman,...
- 8/13/2022
- by Sharon Knolle
- The Wrap
Audiences shouldn’t take the prolific volume of quality entertainment options currently available for granted, because the entertainment industry may never be quite this crowded again. As Hollywood faces a potential winnowing of content options in the coming years, the ad-supported model is being viewed as a stabilizing force for an uncertain business. FX Networks president John Landgraf recently said at the Television Critics Association summer press tour that we’ve “reached the peak of the Peak TV era” and viewer behavior is beginning to reflect that. Just one-in-five consumers plan to add an additional streaming video on demand (SVOD) service in the next year while 79 report keeping or even reducing their current subscriptions, according to a report from Screen Engine/Asi and streaming network FilmRise provided exclusively to TheWrap. “I do think that this is the beginning of a shift in the subscription universe,” Tejas Shah, FilmRise’s SVP commercial strategy and analytics,...
- 8/12/2022
- by Brandon Katz
- The Wrap
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As consumers battle rising subscription costs for online video-on-demand services, free, ad-supported streaming platforms, or so-called Fast channels, are embracing their own time in the sun, the Banff World Media Festival heard on Monday.
“We live in a very big saturated marketplace and there is a lot of demand inside the on-demand environment for audiences,” Beth Anderson, general manager of Fast Channels at BBC Studios Americas, told a morning panel on ad-supported platforms. Anderson said no need for logging in or payment models made Fast channels an appealing alternative to audiences looking for new content online, especially if they’re cord-cutters or cord nevers.
Fast channels see themselves as lean-back TV services, offered for free, in contrast to subscription platforms like Netflix and Prime Video that are known for edgy scripted and unscripted TV fare. “We now have four Fast channels live in the U.
As consumers battle rising subscription costs for online video-on-demand services, free, ad-supported streaming platforms, or so-called Fast channels, are embracing their own time in the sun, the Banff World Media Festival heard on Monday.
“We live in a very big saturated marketplace and there is a lot of demand inside the on-demand environment for audiences,” Beth Anderson, general manager of Fast Channels at BBC Studios Americas, told a morning panel on ad-supported platforms. Anderson said no need for logging in or payment models made Fast channels an appealing alternative to audiences looking for new content online, especially if they’re cord-cutters or cord nevers.
Fast channels see themselves as lean-back TV services, offered for free, in contrast to subscription platforms like Netflix and Prime Video that are known for edgy scripted and unscripted TV fare. “We now have four Fast channels live in the U.
- 6/13/2022
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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