Confectionary brand Allen’s has launched a new campaign intending to make more Australians smile more often with its new ‘Smile Makers’ initiative.
The campaign centres around the idea that people smile only 15 times a day on average, and Allen’s wants to encourage Australians to smile more by sharing the things they do and say to make others smile.
The ‘Smile Makers’ campaign is not to be confused with the new brand of sex toys, Smile Makers vibrators, led by the Monkey’s creative partner Micah Walker.
The first stage sees the campaign touring Australia, with activations in each of the capital cities along with ten towns across the nation during June. A character called Bravo Child is asking Australians in each town what makes them smile.
The work, created and directed by Tco, is intended to be participatory in nature and the content being captured during this phase...
The campaign centres around the idea that people smile only 15 times a day on average, and Allen’s wants to encourage Australians to smile more by sharing the things they do and say to make others smile.
The ‘Smile Makers’ campaign is not to be confused with the new brand of sex toys, Smile Makers vibrators, led by the Monkey’s creative partner Micah Walker.
The first stage sees the campaign touring Australia, with activations in each of the capital cities along with ten towns across the nation during June. A character called Bravo Child is asking Australians in each town what makes them smile.
The work, created and directed by Tco, is intended to be participatory in nature and the content being captured during this phase...
- 6/13/2012
- by Cathie McGinn
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.