Designed the concept (and wrote various scripts) for famous TV series
such as Full House (ABC), The Fresh Prince of Bel Air (NBC), Hearts A
Fire (CBS) and the award winning Mad About You (Columbia TV) and All my
Children (ABC).
Besides his career as an Executive, he wrote over 75 TV and movie
scripts since 1980; he became famous as the writer of Pink Cadillac,
Air America and The Mask Of Zorro.
In order to distinguish his writing career from his executive life, Fred
has used in the past many different pseudonyms, inter alia John Eskow,
David Steven Simon and Lee Reynolds.