Due to his looks, appearances and self-promotion, Latifi has become an internet meme of exaggerated masculinity.
Swedish mixed martial artist of Albanian ethnicity who comes from a family of wrestlers. He competes in the Light Heavyweight division of the UFC.
In 2016, Latifi was awarded role model of the year and received the most votes for the people's choice award in the annual Swedish martial arts awards ceremony Kampsportsgalan.