NEW YORK -- As the Virginia Tech shooting transfixed the nation April 16 and the days after, consumers turned to the Internet, keying sizable increases in traffic to the portals of most major news organizations, according to Nielsen//NetRatings.
For the week ending April 22, MSNBC's MSN Videos, which includes news clips, saw a 63% increase in uniques compared with the previous week, Net//Ratings said. NBC News had received a package of video, photos and writings from Virginia Tech shooter Seung-hui Cho, some of which was posted on MSNBC and distributed to other media outlets. MSNBC, however, would not confirm that coverage of the shootings led to its increase in traffic.
CNN's portal, meanwhile, saw a 31% increase in the period, and the Fox News Digital Network jumped 55%, NetRatings said. Yahoo News! was the most-visited news site of the week with nearly 21 million unique visitors, a 20% increase from the previous week, and Yahoo! Videos was up 21% in terms of uniques.
For the week ending April 22, MSNBC's MSN Videos, which includes news clips, saw a 63% increase in uniques compared with the previous week, Net//Ratings said. NBC News had received a package of video, photos and writings from Virginia Tech shooter Seung-hui Cho, some of which was posted on MSNBC and distributed to other media outlets. MSNBC, however, would not confirm that coverage of the shootings led to its increase in traffic.
CNN's portal, meanwhile, saw a 31% increase in the period, and the Fox News Digital Network jumped 55%, NetRatings said. Yahoo News! was the most-visited news site of the week with nearly 21 million unique visitors, a 20% increase from the previous week, and Yahoo! Videos was up 21% in terms of uniques.
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