AMC Networks isn’t satisfied with knowing you like “The Walking Dead,” “Better Call Saul” and “Killing Eve” — they want to know why you like those shows. The owner of AMC, BBC America and streaming service AMC Plus has signed a multiyear deal with entertainment-data-mapping company Katch to get the answer to that question, Variety has learned exclusively.
Katch, which has previously provided data-driven insights to a variety of partners in the world of film, is entering into the television space with its AMC Networks deal. Under the pact, Katch, the creator of the world’s first “human-powered media genome” for the entertainment industry, will offer insights in support of AMC Networks’ linear channels — AMC, BBC America, IFC, SundanceTV and We tv — and growing portfolio of targeted streaming services — AMC Plus, Allblk, Shudder, Acorn TV, Sundance Now and Hidive — by mapping audience preferences.
The Katch Genome, designed by former Pandorma architect Dr.
Katch, which has previously provided data-driven insights to a variety of partners in the world of film, is entering into the television space with its AMC Networks deal. Under the pact, Katch, the creator of the world’s first “human-powered media genome” for the entertainment industry, will offer insights in support of AMC Networks’ linear channels — AMC, BBC America, IFC, SundanceTV and We tv — and growing portfolio of targeted streaming services — AMC Plus, Allblk, Shudder, Acorn TV, Sundance Now and Hidive — by mapping audience preferences.
The Katch Genome, designed by former Pandorma architect Dr.
- 3/21/2022
- by Jennifer Maas
- Variety Film + TV
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