Mariano Menendez
- Producer
- Executive
Advertising and media entrepreneur Mariano Menendez founded Mexico City, currently Mexico-based Grupo Vallas in 2000. As president and chairman of the company, he directs all business functions throughout Latin America, Mexico, and the United States. Mariano Menendez has orchestrated business growth efforts that have established Grupo Vallas divisions in 14 countries and solidified the company's position as the Latin American region's largest outdoor advertising enterprise.
Also the founder, president, and chairman of TheHappening.com, Mr. Menendez has led the emergence of the web magazine as Mexico City's most influential online source for luxury lifestyle reporting. He likewise serves as president and board chairman of Robb Report Mexico and of Forbes Mexico and Latin America, with responsibility for distributing and increasing market penetration of the two publications in Mexico and across Latin America. In 2013, he collaborated with Forbes Media International president Steve Forbes to organize the first Forbes Forum held in Mexico.
Earlier in his career, Mariano Menendez worked in academia, first as president of the School of Business & Management at the Argentine University of Enterprise, then as president of the Confederation of Private Schools in Buenos Aires, Argentina. He currently provides support for the fine arts in Mexico as a sponsor and board director of both the National Museum of Art and the Mexico Contemporary Art Fair.
Also the founder, president, and chairman of TheHappening.com, Mr. Menendez has led the emergence of the web magazine as Mexico City's most influential online source for luxury lifestyle reporting. He likewise serves as president and board chairman of Robb Report Mexico and of Forbes Mexico and Latin America, with responsibility for distributing and increasing market penetration of the two publications in Mexico and across Latin America. In 2013, he collaborated with Forbes Media International president Steve Forbes to organize the first Forbes Forum held in Mexico.
Earlier in his career, Mariano Menendez worked in academia, first as president of the School of Business & Management at the Argentine University of Enterprise, then as president of the Confederation of Private Schools in Buenos Aires, Argentina. He currently provides support for the fine arts in Mexico as a sponsor and board director of both the National Museum of Art and the Mexico Contemporary Art Fair.